Levi’s Top Colors for Denim in 2025: Jeans Palette Insights
Levi’s has long set the standard in denim balancing authenticity with evolution. In 2025, the brand continues to refine its jeans offering with a palette that reflects both consumer demand and market adaptability
Using Woveninsights’ Market Intelligence module, we analyzed over 6000 Levi’s denim products, Our goal: decode the brand’s top color trends and uncover what they signal about how consumers are shopping their jeans in 2025.
Trending Colours in Levi’s Denim Collection
Levi’s denim color palette is grounded in wearability, versatility, and seasonless appeal. Across styles and fits, the most popular hues reflect both consumer familiarity and subtle innovation in tone.
According to Woveninsights’ analysis, the top-performing colors in Levi’s denim category are:
- Blue
- Others
The Most Popular Colours in the Denim Category
Here is a breakdown of the most popular colours for denim items:
What Are The Most Popular Colours For Jeans?
The most popular colors for jeans are: Blue (49%), Black (14%), Grey (4%) and Navy (3%)
What Are The Most Popular Colours For Bottoms?
The most popular colors for Bottoms are: Blue (49%), Black (14%), Grey (4%) and Navy (3%)
What Are The Most Popular Colours For Trousers?
The most popular colors for Trousers are: Blue (56%), Black (15%), Grey (5%) and Navy (7%)
What Are The Most Popular Colours For Plus Size?
The most popular colors for Plus Size are: Blue (51%), Black (45%), Multi (2%) and Navy (0.94%)
About Woveninsights
Woveninsights is a comprehensive market analytics solution that provides fashion brands with real-time access to retail market and consumer insights, sourced from over 70 million real shoppers and 20 million analyzed fashion products. Our platform helps brands track market trends, assess competitor performance, and refine product strategies with precision.
WovenInsights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.
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