Woven Insights Blog

Feature Trends Across Superdry’s 2025 Categories

Superdry’s 2025 assortment reflects the brand’s signature mix of casualwear and performance-inspired fashion. Using Woveninsights’ Market Insights module, we analyzed more than 23000 products released between January and May 2025 to uncover which categories Superdry is prioritizing and the features that define its offering. This data-driven view highlights

Why Resale Market Data Matters for Mainstream Fashion Brands

Sustainability has become one of fashion’s most frequently used buzzwords. In fact, over 65% of consumers now say environmental impact influences their purchasing decisions (First Insight, 2023). Yet, despite the surge in eco-labeling, doubts remain. A Changing Markets Foundation study found that 60% of fashion sustainability claims made online

How Consumer Reviews Expose Greenwashing in Fashion

How Consumer Reviews Expose Greenwashing in Fashion

Learn how consumer reviews are uncovering greenwashing in fashion, revealing deceptive environmental claims and driving brands toward greater transparency with the help of data.

How Data Improves Fashion Supply Chain Resilience in Volatile Markets

How Data Improves Fashion Supply Chain Resilience in Volatile Markets

Discover how data strengthens fashion supply chain resilience in volatile markets, helping brands anticipate risks, manage inventory, and respond to disruptions.

Optimize Fashion Marketing with AI and Business Data

Optimize Fashion Marketing with AI and Business Data

Uncover how AI combined with business data transforms fashion marketing. From customer sentiment analysis to real-time trend forecasting, learn actionable strategies with insights from WovenInsights to elevate your brand's performance.

How to Enhance Fashion Brand Strategy with Analytics

Discover how to enhance your fashion brand strategy with analytics. This comprehensive guide covers customer sentiment analysis, market trends, competitor benchmarking, and real-world examples, highlighting how WovenInsights empowers fashion businesses to make data-driven decisions.

Leverage Competitive Analysis for Fashion Retail Growth

Leverage Competitive Analysis for Fashion Retail Growth

Discover how competitive analysis can drive growth and innovation in fashion retail. This in-depth article breaks down actionable strategies and the role of AI-powered platforms like WovenInsights in transforming data into smart decisions.

Discover Data Secrets to Fashion Retail Excellence

Discover Data Secrets to Fashion Retail Excellence

Explore how data-driven insights and advanced analytics empower fashion retailers to achieve operational excellence and enhanced customer experiences. Discover practical steps, best practices, and the transformative role of WovenInsights in turning complex data into actionable strategies for growth.

Fashion BI Tactics: A Practical Data Insights Guide

Fashion BI Tactics: A Practical Data Insights Guide

Unlock the secrets of fashion BI tactics in this comprehensive guide that dives into actionable, data-driven strategies for trend forecasting, retail optimization, and competitor benchmarking. Discover how platforms like WovenInsights empower fashion brands and retailers with real-time insights that

Top Colour Trends in Karl Lagerfeld’s 2025 Collection

Top Colour Trends in Karl Lagerfeld’s 2025 Collection

Karl Lagerfeld’s 2025 assortment offers a striking balance between timeless sophistication and modern edge. Using Woveninsights’ Market Insights module, we analyzed more than 4,000 products released between January and May 2025 to uncover the brand’s top colours and how they are distributed across key categories. This data-driven

Step-by-Step Guide to Fashion Data Analytics Success

Step-by-Step Guide to Fashion Data Analytics Success

Discover actionable insights and a step-by-step guide to achieving fashion data analytics success. Learn how to build a robust data foundation, analyze customer sentiment, forecast market trends, and benchmark against competitors with tools like WovenInsights.

How Live Shopping Data Is Reshaping Fashion E-Commerce

How Live Shopping Data Is Reshaping Fashion E-Commerce

Explore how live shopping data is transforming fashion e-commerce, driving personalization, boosting engagement, and shaping inventory strategies.

Key Fashion Trends from Amsterdam Fashion Week 2025

Key Fashion Trends from Amsterdam Fashion Week 2025

Amsterdam has always stood out for its rebellious fashion culture, one that thrives on subversive design, inclusivity, and sustainability. In our earlier piece on An Overview of the Amsterdam Fashion Scene, we explored how the city’s style DNA is shaped by counterculture and community. At the just-concluded Amsterdam Fashion

A Fashion Insider's Guide to Smart Data Analytics

A Fashion Insider's Guide to Smart Data Analytics

Uncover how smart data analytics is revolutionizing the fashion industry. Learn actionable insights on trend forecasting, customer sentiment analysis, and competitor benchmarking that empower fashion brands to make informed, data-driven decisions.

Fashion Analytics: Transform Your Retail Data Approach

Fashion Analytics: Transform Your Retail Data Approach

Discover how fashion analytics is transforming retail strategies by turning raw data into actionable insights. This article explores the evolution from traditional to advanced analytics, the power of AI-driven predictive and prescriptive models, and how platforms like WovenInsights empower retailers

Measuring the True Impact of Fashion Sustainability Claims with Data

Measuring the True Impact of Fashion Sustainability Claims with Data

Discover how data helps fashion retailers cut through greenwashing and measure the true impact of sustainability claims, from supply chains to consumer perception

Actionable Fashion BI: Data Tips for Smart Retail Today

Actionable Fashion BI: Data Tips for Smart Retail Today

Discover how actionable Fashion BI is revolutionizing retail. This comprehensive guide provides practical data tips, from customer sentiment analysis to AI-powered recommendations, empowering fashion brands to harness real-time insights, optimize strategies, and drive profitability with platforms li

Crafting Winning Strategies with Fashion Data Insights

Crafting Winning Strategies with Fashion Data Insights

Discover how fashion data insights can revolutionize your strategy. Learn how integrating customer sentiment analysis, trend forecasting, and predictive analytics drive smart, data-driven decisions. Explore actionable tips and real-world use cases with insights from WovenInsights.

Fashion in Emerging African Markets: What Data Reveals

Africa’s fashion industry is one of the fastest-growing segments of the global apparel landscape. The continent’s apparel and footwear market was valued at $15.5 billion in annual sales across Sub-Saharan Africa alone and forecasts suggest this figure could more than double over the next decade as disposable

ASICS Technical Apparel: Restocking Trends in 2025

ASICS Technical Apparel: Restocking Trends in 2025

ASICS’ approach to replenishment offers a clear view of which products consistently resonate with consumers. Using Woveninsights’ Market Insights module, we analyzed more than 7,000 products from January to July 2025 to identify the technical apparel categories and colors most frequently restocked. These trends highlight where ASICS is seeing

How to Use AI for Winning Fashion Customer Insights

How to Use AI for Winning Fashion Customer Insights

Discover how harnessing AI can transform your approach to fashion customer insights. Learn how tools like WovenInsights empower brands to predict consumer behavior, understand customer sentiment, and stay ahead of trends through data-driven decision-making.

Revolutionize Fashion Retail via Smart Business Analytics

Revolutionize Fashion Retail via Smart Business Analytics

Discover how smart business analytics is transforming fashion retail. Learn actionable insights, practical tips, and actionable use cases on harnessing the power of real-time market trends, customer sentiment, and operational efficiencies with tools like WovenInsights.

The Role of Computer Vision in Fashion Trend Detection

The Role of Computer Vision in Fashion Trend Detection

Discover how computer vision is transforming fashion trend detection by analyzing images at scale. Learn how retailers use this technology to stay ahead of consumer preferences with Woveninsights.

Using AI to Detect Counterfeit Fashion Products Online

Using AI to Detect Counterfeit Fashion Products Online

The global fashion industry faces significant risk not only from economic losses but also eroded consumer trust. In 2021 alone, global trade in counterfeit goods totaled USD 467 billion, with clothing, footwear, and leather goods accounting for 62% of seizures. As online sales continue to rise, AI is emerging as

Reimagine Fashion Sales with Data and AI Insights Today

Reimagine Fashion Sales with Data and AI Insights Today

Discover how data and AI are transforming fashion sales. Learn actionable strategies with insights on customer sentiment, trend forecasting, and supply chain optimization. Explore how WovenInsights empowers fashion brands to make data-driven decisions that drive growth and profitability.