EGO’s 2025 lineup highlights the brand’s growing strength in fast-moving, trend-led fashion. Known for translating runway aesthetics into accessible, statement-driven pieces, the brand continues to expand its reach across apparel and footwear. Using Woveninsights’ Market Insights module, we analyzed more than 16,000 products released between January and

Fashion is no longer just about style, it’s self-expression backed by data. Discover what consumer insights reveal about how shoppers use fashion to signal identity, values, and belonging.

Discover how to leverage customer reviews for impactful fashion consumer sentiment analysis. This comprehensive guide explains actionable steps and best practices, highlighting how platforms like WovenInsights can convert raw review data into strategic, data-driven decisions.

Loyalty programs have long been the go-to strategy for fashion and retail brands aiming to retain customers and drive repeat purchases. But as shopping habits evolve and digital touchpoints multiply, the question isn’t just how many customers join, it’s how many actually engage and spend more because of

From predictive design algorithms to AI-powered virtual try-ons, artificial intelligence is reshaping the fashion industry. It helps brands anticipate trends, optimize pricing, and personalize customer experiences at scale. But as AI’s influence deepens, so do concerns about how responsibly these technologies handle consumer data, creativity, and decision-making. The challenge

In a market as dynamic as fashion retail, harnessing smart data techniques can transform how you manage inventory, understand customer behavior, and forecast trends. Discover how leveraging advanced analytics, from predictive modeling to AI-driven sentiment analysis, helps brands optimize decisions,

Discover how to harness retail data to optimize your fashion store. This in-depth guide explores actionable strategies, key metrics, and practical ways to integrate data across channels, all designed to boost efficiency, enhance customer experience, and drive profitability. With insights powered by

Discover how data-driven fashion forecasting can revolutionize inventory management. Learn actionable insights, leverage AI-powered analytics, and see how platforms like WovenInsights empower fashion brands to optimize stock levels and meet dynamic customer demands.

Delve into a comprehensive guide on harnessing data-driven insights to revolutionize your fashion business. This article explores actionable strategies, from market and customer sentiment analysis to competitor benchmarking, and highlights how platforms like WovenInsights empower brands to make info

Paris Fashion Week SS26 reminded the industry why the city remains fashion’s most influential stage. Compared to last year’s more futuristic and experimental tone, this season felt grounded celebrating wearability, texture, and quiet sophistication. The runways showed that modern elegance doesn’t need to shout; it can whisper

Discover how to combine creativity with data-driven insights to craft winning fashion marketing strategies. Learn key BI features, real-world use cases, and actionable tips to transform your brand using platforms like WovenInsights.

Explore how AI-powered virtual try-on tools increase conversion rates, reduce returns, and drive customer trust with real data and brand examples.

Explore how predictive analytics can dramatically enhance retail efficiency. This comprehensive guide covers actionable strategies such as personalized marketing, inventory optimization, dynamic pricing, and fraud detection. Learn how integrating advanced platforms like WovenInsights transforms deci

Learn how fashion brands use data to decide between local vs offshore manufacturing, balancing cost, speed, ethics, and consumer demand to build resilient supply chains.

Discover how to master data-driven fashion with our comprehensive analytics how-to guide. Learn about market trends, customer sentiment, competitive benchmarking, and actionable insights that empower your brand to thrive. Explore practical tips and use cases with WovenInsights' intelligent platform.