market research

Top Retail Market Analytics Solutions In Fashion

Walk through the essential features of fashion-specific analytics solutions in this article, and identify the top tools in the market.

Does The MET Gala Matter in Real Life? Here’s What The Data Says

Does the spectacle on the steps of the Met Gala truly translate to tangible trends in mainstream fashion retail? Let's find out

Retail

Enhancing Fashion Merchandising With Data-Driven Insights

Discover the impact of a data-driven approach on fashion merchandising, for increased customer satisfaction and business success.

consumer insights

Customer Perception and Feedback In Fashion

"What do fashion shoppers want?" Discover how the answers empower the most successful fashion businesses in building their design, production, and retail strategies.

consumer insights

Beyond The Stars: Valuable Insights In Customer Feedback

In this piece, we break free from the limitation of star ratings, and delve into the world of written customer reviews, where a treasure trove of valuable information awaits businesses.

Key Uses Cases For Customer Sentiment Analysis

With Customer Sentiment Analysis, you can make data-driven decisions that boost customer satisfaction and loyalty. The benefits to your business can be significant.

consumer insights

Why Fashion Manufacturers Need To Analyse Customer Reviews

Customer review analysis is not just a valuable tool for fashion brands; it's also a strategic imperative for the manufacturers of their fashion products. Read how..

consumer insights

Proactive Customer Service For Fashion Businesses

The success of a fashion business now hinges not only on delivering exceptional products, but also on providing an unparalleled customer experience. Read more on proactive customer service.

consumer insights

Finding Consumer Insights With Feedback Analysis

Understanding what your customers truly think, feel, and desire is no longer a luxury; it's a necessity. This article delves into the transformative process of leveraging feedback analysis to illuminate these insights and drive business growth.

Fashion's Eco-Challenge: Scaling The Textile Recycling Process

Millions of tonnes of clothing items are dumped or burned each year, contributing to a global crisis in waste management and pollution. While the promise of textile recycling appears to be a ray of hope, the fashion industry still grapples with a scale problem that must be urgently addressed.

consumer insights

Product Sampling: A Tool For Generating Customer Reviews

By offering free or discounted samples of your products in exchange for an honest review, you can quickly build up reviews and increase conversion rates. Read on to find out how product sampling can be an effective tool for generating authentic user reviews and boosting sales.

consumer insights

Important Questions You Can Answer With Customer Review Analysis

Analyzing customer reviews can provide valuable insights that answer a range of important questions about a product, brand, or overall customer experience. Here are some key questions that can be answered through customer review analysis:

competitive analysis

Leveraging Fashion Customer Reviews For Competitive Analysis

Discover the strategic advantage of leveraging competitors' product reviews for your fashion business. Uncover insights, identify market trends, and enhance your brand's positioning with this expert guide.

market research

Do Better Market Research With Consumer Insights And Market Trends

With retail market analysis, businesses can gather and analyse crucial insights quickly and efficiently. This can enhance market research and lead to more effective decision-making, and a more competitive business strategy.

consumer insights

Leveraging Consumer Insights For Effective Procurement

Consumer Insights can help you identify trends, risks, and opportunities that can inform your procurement strategy. In this article, we'll explore how fashion businesses can leverage consumer insights in making informed procurement decisions - using customer review analysis.

market research

Why Are Retail Analysis Tools So Damn Expensive?

We tried signing up for a leading retail analysis solution, but we couldn't even get a demo, as they require their clients to have a minimum annual revenue of $100m. And they aren’t the most expensive in the market. How crazy is that?

Artificial Intelligence

Is AI The Answer To Fashion’s Waste Problem?

The fashion industry generates millions of tons of waste yearly, posing environmental challenges and significant economic consequences. However, there's hope on the horizon in the form of AI-powered solutions.

consumer insights

A Manufacturer's Guide To Retail Intelligence

Customer reviews can provide valuable insights into manufacturing processes and product designs. This article discusses the power of customer review analysis in making data-driven manufacturing decisions.

consumer insights

Customer Review Strategies For Fashion Businesses

Many business owners struggle to leverage reviews effectively or even garner many reviews in the first place. By implementing a thoughtful customer review strategy, you can turn reviews into a valuable asset for your company.

market research

Leveraging Quantitative And Qualitative Data For Market Research

The integration of quantitative and qualitative data is essential for market research, offering a well-rounded perspective on customer behavior, market trends, and opportunities.

consumer insights

The Power of Authentic Product Reviews in Fashion Manufacturing and Ecommerce

Discover how fashion manufacturers and brands can leverage the power of authentic reviews in fashion, to enhance brand credibility, and drive sales.

consumer insights

Leveraging Customer Reviews For Small-Sized Fashion Brands

Dive into the world of customer reviews, and discover how small-mid sized fashion brands can elevate their game and become true contenders in the fashion industry.

Artificial Intelligence

The Role of Natural Language Processing In Fashion E-commerce

Harnessing natural language processing allows you to identify trends, learn customers' values and priorities, and make data-backed decisions to optimize your business.

consumer insights

Why Reviews Are Important For Your Fashion Brand

This article explores why reviews are critically important for shaping product development, building trust, and driving innovation for fashion brands.

competitive analysis

Competitive Analysis For Fashion Businesses

Understanding your competitors and the market landscape is key to thriving in the fashion industry. This guide takes you through the intricacies of competitive analysis for fashion brands, providing valuable insights to propel your brand to the top.