2024 Fashion Demand Insights For Bags
We analyzed 400k+ Bags including Handbags, Wallets, and Crossbody Bags; to identify the most in-demand brands, categories, and colors by examining real-time market data.
While Leather remains the dominant material in the fashion bag market, accounting for about 54% of the total market share in 2024, there seems to be a growing trend towards sustainable materials, including vegan leather options made from innovative materials like pineapple leaves.
As retailers race to meet evolving demands, data-driven tools have become essential for tracking market shifts, predicting trends, and ensuring that collections align with consumer preferences.
Using Woven Insights' Market Insights module, we analyzed over 400,000 Bags including Handbags, Wallets, and Crossbody Bags; to identify the most in-demand brands, categories, and colors within the Bag sector by examining real-time market data.
In this article, we’ll explore the most in-demand brands, categories, and colors of the year; providing insights into the key factors driving the retail landscape for Bags, and what retailers need to know to stay ahead.
The Most In-Demand Brands For Bags
Between January and November 2024, the most in-demand brands for Bags were:
- Karl Lagerfield
- M & S Collection
- Shein
- Boohoo
- Ki Jeans
Using Woven Insights' Market Insights module, we can identify the most in-demand brands using the Replenishment Analysis feature. This feature helps fashion businesses to identify in-demand brands, based on the rate at which their products are being replenished upon selling out.
The Most In-Demand Fashion Categories For Bags
Between January and November 2024, the most in-demand fashion categories for Bags were:
- Crossbody Bags
- Handbags
- Suitcases
- Purses
- Backpacks
Using the Replenishment Insights feature, we can easily identify in-demand fashion categories, based on the rate at which products in those categories are being replenished upon selling out.
The Most In-Demand Features For Bags
Between January and November 2024, the most in-demand fashion features for Bags were:
- Leather
- Polyester
- Nylon
- Cottton
- Recycled
Using Woven Insights' Market Insights module, we can identify the most in-demand features using the Replenishment Analysis feature. This feature helps fashion businesses to identify in-demand features, based on the rate at which products with those features are being replenished upon selling out.
The Most In-Demand Colours For Bags
Between January and November 2024, the most in-demand fashion colours for swimwear fashion were:
- Black
- White
- Grey
- Beige
- Pink
Using Woven Insights' Market Insights module, we can identify the most in-demand colours using the Replenishment Analysis feature. This feature helps fashion businesses to identify in-demand colours, based on the rate at which products with those colours are being replenished upon selling out.
About Woven Insights
Imagine if you had access to real-time fashion retail market and consumer insights, from more than 60 million real shoppers and millions of analyzed fashion items from global fashion brands.
That's basically what Woven Insights offers fashion brands, manufacturers and research teams of all sizes - with the best pricing in the industry.
Introducing Woven Insights
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