2024 Fashion Merchandising Insights For Bags

We analyzed more than 400 thousand bags in the global fashion market to determine the most popular colours, categories, and features in the overall bag category.

2024 Fashion Merchandising Insights For Bags

The fashion bag market is currently valued at approximately USD 297.6 million in 2024, with expectations to grow at a compound annual growth rate (CAGR) of 3.5%, reaching around USD 419.7 million by 2034. The handbag segment alone was valued at USD 49.12 billion in 2022 and is projected to grow to USD 81.79 billion by 2031, indicating a robust demand for various types of bags.

The distribution of fashion bags is heavily skewed towards offline sales, which account for about 65.3% of total sales. However, online retail channels are rapidly gaining traction due to the convenience they offer consumers and the increasing influence of social media on shopping behaviors.

We analyzed more than 400 thousand bags in the global fashion market to determine the most popular colours, categories, and features in the overall bag category.

Woven Insights dashboard displaying retail insights from 400k+ bags
Using Woven Insights' Market Insights solution, you get easy access to colour, assortment, price and demand insights specific to the fashion industry.

While the research and analysis process would normally take months if done manually, Woven Insights makes real-time fashion market and consumer insights readily available to users at the click of a button.

Now, let's dive into the insights...

Here is a breakdown of the most popular colours in Bag fashion:

The most popular colours for Handbags are Black (9%), White (3%), Multicolour (2%), Brown (2%), and Pink (2%).

A breakdown of the most popular fashion colours for Handbags.
Source: Woven Insights' Market Insights Module

The most popular colours for Crossbody Bags are Black (26%), White (6%), Brown (4%), Pink (4%), and Multicolour (4%).

A breakdown of the most popular fashion colours for crossbody bags
Source: Woven Insights

The most popular colours for Backpacks are Black (24%), Blue (6%), Grey (5%), Green (5%), and Pink (4%).

A breakdown of the most popular fashion colours for bags.
Source: Woven Insights

The most popular colours for Wallets are Black (19%), Brown (3%), Blue (2%), Grey (2%), and Multicolour (1%).

A breakdown of the most popular fashion colours for bags.
Source: Woven Insights

Overall, the most popular colours for Bags are Black (37%), Multicolour (10%), White (10%), Pink (8%), and Brown (7.2%).

The results of this analysis further proves that Black is generally the most popular colour in fashion, across almost every category and market segment.

Here is a breakdown of the most popular features of items that fall in the Knitwear category:

The most popular Material types featured in the Bags are Leather (32%), Polyester (16%), and Nylon (5%).

A breakdown of the most popular material types in the Bag segment.
Source: Woven Insights

The most popular print and pattern types featured in the Bag category are Plain (48%), Embroidery (20%), Metallic (16%), Floral Print (9%), and Striped (6%).

A breakdown of the most popular fashion print types in the Bags segment.
Source: Woven Insights

The most popular fit types featured in the Bag fashion category are Oversized Fit (66%), Relaxed Fit (17%), Slim Fit (9%), Curved Fit (4%), and Regular Fit (3%).

A breakdown of the most popular fit types for fashion items in the Bags category.
Source: Woven Insights

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Imagine if you had access to real-time fashion retail market and consumer insights, from more than 60 million real shoppers and millions of analyzed fashion items from global fashion brands.

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