2024 Fashion Merchandising Insights For Bags
We analyzed more than 400 thousand bags in the global fashion market to determine the most popular colours, categories, and features in the overall bag category.
The fashion bag market is currently valued at approximately USD 297.6 million in 2024, with expectations to grow at a compound annual growth rate (CAGR) of 3.5%, reaching around USD 419.7 million by 2034. The handbag segment alone was valued at USD 49.12 billion in 2022 and is projected to grow to USD 81.79 billion by 2031, indicating a robust demand for various types of bags.
The distribution of fashion bags is heavily skewed towards offline sales, which account for about 65.3% of total sales. However, online retail channels are rapidly gaining traction due to the convenience they offer consumers and the increasing influence of social media on shopping behaviors.
We analyzed more than 400 thousand bags in the global fashion market to determine the most popular colours, categories, and features in the overall bag category.
While the research and analysis process would normally take months if done manually, Woven Insights makes real-time fashion market and consumer insights readily available to users at the click of a button.
Now, let's dive into the insights...
The Most Popular Colours of Bags
Here is a breakdown of the most popular colours in Bag fashion:
What Are The Most Popular Colours For Handbags?
The most popular colours for Handbags are Black (9%), White (3%), Multicolour (2%), Brown (2%), and Pink (2%).
What Are The Most Popular Colours For Crossbody Bags?
The most popular colours for Crossbody Bags are Black (26%), White (6%), Brown (4%), Pink (4%), and Multicolour (4%).
What Are The Most Popular Colours For Backpacks?
The most popular colours for Backpacks are Black (24%), Blue (6%), Grey (5%), Green (5%), and Pink (4%).
What Are The Most Popular Colours For Wallets?
The most popular colours for Wallets are Black (19%), Brown (3%), Blue (2%), Grey (2%), and Multicolour (1%).
What Are The Most Popular Colours In Bags Overall?
Overall, the most popular colours for Bags are Black (37%), Multicolour (10%), White (10%), Pink (8%), and Brown (7.2%).
The results of this analysis further proves that Black is generally the most popular colour in fashion, across almost every category and market segment.
The Most Popular Features In Knitwear Fashion
Here is a breakdown of the most popular features of items that fall in the Knitwear category:
The Most Popular Material types in Bags
The most popular Material types featured in the Bags are Leather (32%), Polyester (16%), and Nylon (5%).
The Most Popular Print & Pattern types in Bags
The most popular print and pattern types featured in the Bag category are Plain (48%), Embroidery (20%), Metallic (16%), Floral Print (9%), and Striped (6%).
The Most Popular Fit Types in Bags
The most popular fit types featured in the Bag fashion category are Oversized Fit (66%), Relaxed Fit (17%), Slim Fit (9%), Curved Fit (4%), and Regular Fit (3%).
About Woven Insights
Imagine if you had access to real-time fashion retail market and consumer insights, from more than 60 million real shoppers and millions of analyzed fashion items from global fashion brands.
That's basically what Woven Insights offers fashion brands, manufacturers and research teams of all sizes - with the best pricing in the industry.
Woven Insights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.
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