2024 Knitwear Fashion Demand Trends

The Knitwear fashion industry can be segmented based on several criteria:

• Material Type: Includes natural fibers (like wool and cotton), synthetic fibers (such as polyester), and blended materials. Natural fibers are expected to see the highest growth due to their desirable properties like breathability and comfort.
• Consumer Demographics: The market caters to men, women, and children, with specific trends emerging within each category. Women's knitwear tends to dominate due to fashion versatility.
• Distribution Channels: The market is divided into online and offline channels. While offline retail has traditionally held a larger share, online sales are rapidly gaining ground due to increased internet penetration and consumer preference for digital shopping experiences.

We analyzed more than 400 thousand knitted items in the global fashion market to determine the top colours, categories, and features in the Knitwear fashion segment.

While the research and analysis process would normally take months if done manually, Woven Insights makes real-time fashion market and consumer insights readily available to users at the click of a button.

This article will highlight the most in-demand brands, categories, and colours for knitted fashion items in 2024 - providing a overview of the Knitwear fashion retail landscape from a demand perspective.

The Most In-Demand Brands For Knitwear Clothing

Between January and November 2024, the most in-demand brands for Knitwear fashion were:

1. M&S Collection
2. Gildan
3. Goodmove
4. Lululemon
5. Karl Lagerfield

Using Woven Insights' Market Insights module, we can identify the most in-demand brands using the Replenishment Analysis feature. This feature helps fashion businesses to identify in-demand brands, based on the rate at which their products are being replenished upon selling out.

The Most In-Demand Fashion Categories For Knitwear Clothing

Between January and November 2024, the most in-demand fashion categories for Knitwear fashion were:

1. Tops
2. Activewear
3. Boys Clothing
4. Girls Clothing
5. Outerwear

Using the Replenishment Insights feature, we can easily identify in-demand fashion categories, based on the rate at which products in those categories are being replenished upon selling out.

The Most In-Demand Fashion Colours For Knitwear Clothing

Between January and November 2024, the most in-demand fashion colours for Knitwear clothing were:

1. Black
2. Grey
3. White
4. Blue
5. Navy

Using Woven Insights' Market Insights module, we can identify the most in-demand colours using the Replenishment Analysis feature. This feature helps fashion businesses to identify in-demand colours, based on the rate at which products with those colours are being replenished upon selling out.

Key Takeaways and Insights

Understanding these trends is crucial for fashion retailers aiming to optimize their inventory, tailor their marketing strategies, and meet consumer demand more effectively. Here are the key takeaways and strategic insights from the data:

1. Brand Positioning: Brands like M&S Collection have shown that circular fashion can be profitable when done right. Retailers can learn from leading brands' strategies to enhance their market positioning.
2. Colour Strategy: Black remains the most popular colour in fashion retail, across almost all segments. The top colours listed earlier suggest that plus size consumers favour versatile and easy-to-pair colours.
3. Data-Driven Decisions: Leveraging tools like Woven Insights allows retailers to make informed decisions based on real-time fashion retail market and consumer insights. This proactive approach can lead to better inventory management, reduced stockouts, increased customer satisfaction, and revenue growth.

Conclusion

The winning fashion businesses are those who will continually monitor consumer behaviour, adapt to emerging trends, and leverage data-driven insights to refine their strategies. By doing so, they can not only meet but exceed consumer expectations, ensuring sustained growth and success in the competitive fashion retail market.

Woven Insights provides the resources necessary for this continuous adaptation, empowering retailers to navigate the complexities of the market with confidence and precision. Get started today by clicking on the Book a demo button at the top of your screem.