2024 Merchandising Insights For Denim Fashion
We analyzed more than 220 thousand denim items in the global fashion market to determine the most popular colours, categories, and features in the overall denim category.
The Denim Fashion industry is poised for significant growth as reports forecast that the jeans market to grow at a 4.18% CAGR (2025–2030), while sustainable innovations and e-commerce adoption could push growth to 7.5% CAGR for denim jeans specifically.
We analyzed more than 220 thousand denim items in the global fashion market to determine the most popular colours, categories, and features in the overall denim category.
While the research and analysis process would normally take months if done manually, Woven Insights makes real-time fashion market and consumer insights readily available to users at the click of a button.
Now, let's dive into the insights...
The Most Popular Colours For Denim
Here is a breakdown of the most popular colours in Denim fashion:
What Are The Most Popular Colours For Denim Trousers?
The most popular colours for Denim Trousers are Blue (40%), Black (17%), Grey (7%), White (3%), and Denim (2%).
What Are The Most Popular Colours For Plus Size Denim?
The most popular colours for Plus Size Denim are Blue (26%), Black (22%), Grey (6%), Denim (5%), and White (2%).
What Are The Most Popular Colours For Cargo Denim?
The most popular colours for Cargo Denim are Black (20%), Blue (17%), Grey (7%), Green (5%), and Blue Jean (3%).
What Are The Most Popular Colours For Denim Overall?
The most popular colours for Cargo Denim across all brands are Blue, Black, and Grey.
The Most Popular Features In Denim Fashion
Here is a breakdown of the most popular features of items that fall in the Denim category:
The Most Popular Print types in Denim
The most popular Print types featured in the Denim are Embroidery (53%), Plain (23%), Floral (6%), Striped (6%), and Metallic (3%).
The Most Popular Fit types in Denim
The most popular Fit types featured in the Denim are Relaxed Fit (38%), Slim Fit (31%), Regular Fit (24%), Loose Fit (5%), and Oversized Fit (2%).
About Woven Insights
Imagine if you had access to real-time fashion retail market and consumer insights, from more than 60 million real shoppers and millions of analyzed fashion items from global fashion brands.
That's basically what Woven Insights offers fashion brands, manufacturers and research teams of all sizes - with the best pricing in the industry.
Introducing Woven Insights
Woven Insights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.