2024 Retail Demand Insights For Denim
We analyzed more than 200 thousand Denim items in the global fashion market to most in-demand the top colours, categories, and features in the overall Denim fashion category.
Denim is a strong and durable fabric, primarily made from cotton. It is woven using a traditional twill weave, where the weft (horizontal threads) passes under two or more warp (vertical threads), creating its signature diagonal ribbed texture.
We analyzed more than 200 thousand Denim items in the global fashion market to determine the top colours, categories, and features in the overall Denim fashion category.
While the research and analysis process would normally take months if done manually, Woven Insights makes real-time fashion market and consumer insights readily available to users at the click of a button.
This article will highlight the most in-demand brands, categories, and colours of 2024 - providing a comprehensive overview of the overall Denim fashion retail landscape from a demand perspective.
The Most In-Demand Brands For Denim Fashion
Between January and December 2024, the most in-demand brands for Denim fashion were:
- Boohoo
- BoohooMan
- M&S Collection
- Per Una
- Nudie Jeans
Using Woven Insights' Market Insights module, we can identify the most in-demand brands using the Replenishment Analysis feature. This feature helps fashion businesses to identify in-demand brands, based on the rate at which their products are being replenished upon selling out.
The Most In-Demand Fashion Categories For Denim Fashion
Between January and December 2024, the most in-demand categories for Denim fashion were:
- Bottoms/Trousers
- Plus Size
- Cargo
The Most In-Demand Features In Denim Fashion
Between January and December 2024, the most in-demand features for Denim fashion were:
- Cotton - Most jeans are made from cotton
- Stretchy Fabric
- High Waist
- Regular Length
Using the Replenishment Insights feature, we can easily identify in-demand fashion colours, based on the rate at which products with those features are being replenished upon selling out.
The Most In-Demand Colours In Denim Fashion
Between January and December 2024, the most in-demand colours for Denim fashion were:
- Black
- Blue
- Grey
- Blue Jean
- Indigo
Using the Replenishment Insights feature, we can easily identify in-demand fashion colours, based on the rate at which products with those colours are being replenished upon selling out.
About Woven Insights
Imagine if you had access to real-time in-depth fashion retail market and consumer insights, from more than 70 million real shoppers and 20+ million analyzed fashion items from global fashion brands.
That's basically what Woven Insights offers fashion brands, manufacturers and research teams of all sizes - with the best pricing in the industry.
Introducing Woven Insights
Woven Insights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.
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