2024 Retail Demand Insights For Sweaters
We analyzed more than 400 thousand Sweaters, Sweat Dresses and Sweatshirts in the global fashion market to determine the top colours, categories, and features in the overall sweater fashion category.
The sweatshirt’s cultural ascent began in the 1920's and peaked 1970's and 1980's. It became a canvas for rebellion - adopted by hip-hop artists, skateboarders, and punk subcultures - and later a luxury statement, with brands like Gucci and Balenciaga reimagining it in premium fabrics.
Today, it bridges streetwear, high fashion, and loungewear, embodying a paradox: it is both a uniform of anonymity and a tool for personal branding.
We analyzed more than 400 thousand Sweaters, Sweat Dresses and Sweatshirts in the global fashion market to determine the top colours, categories, and features in the overall sweater fashion category.
While the research and analysis process would normally take months if done manually, Woven Insights makes real-time fashion market and consumer insights readily available to users at the click of a button.
This article will highlight the most in-demand brands, categories, and colours of 2024 - providing a comprehensive overview of the overall Sweater fashion retail landscape from a demand perspective.
The Most In-Demand Brands For Sweater Fashion
Between January and December 2024, the most in-demand brands for sweater fashion were:
- Boohoo
- M&S Collection
- Yours
- Goodmove
- Shein
Using Woven Insights' Market Insights module, we can identify the most in-demand brands using the Replenishment Analysis feature. This feature helps fashion businesses to identify in-demand brands, based on the rate at which their products are being replenished upon selling out.
The Most In-Demand Fashion Categories For Sweater Fashion
Between January and December 2024, the most in-demand categories for sweater fashion were:
- Sweatshirts
- Outerwear
- Plus Size
- Sweater
- Girls Clothes
Using the Replenishment Insights feature, we can easily identify in-demand fashion categories, based on the rate at which products in those categories are being replenished upon selling out.
The Most In-Demand Colours In Sweater Fashion
Between January and December 2024, the most in-demand colours for sweater fashion were:
- Black
- Grey
- Blue
- Beige
- Ivory
Using the Replenishment Insights feature, we can easily identify in-demand fashion colours, based on the rate at which products with those colours are being replenished upon selling out.
The Most In-Demand Features In Sweater Fashion
Between January and December 2024, the most in-demand features for sweater fashion were:
- Longsleeve
- Cotton
- Oversized Fit
- Collarless
- Ribbed
- Regular Fit
Using the Replenishment Insights feature, we can easily identify in-demand fashion features, based on the rate at which products with those features are being replenished upon selling out.
About Woven Insights
Imagine if you had access to real-time in-depth fashion retail market and consumer insights, from more than 70 million real shoppers and 20+ million analyzed fashion items from global fashion brands.
That's basically what Woven Insights offers fashion brands, manufacturers and research teams of all sizes - with the best pricing in the industry.
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