Activewear Fashion Retail Trends 2024

The Activewear retail industry has witnessed a steady rise, driven by changing consumer lifestyles, technological advancements, and the rising popularity of Athleisure - a category that combines athletic and casual wear, allowing for versatile, all-day use. As of 2022, the activewear industry was valued at approximately $319 billion and forecast to rise to over 450 billion dollars by 2028.

In alignment with this changing consumer demand, more brands are embracing Activewear fashion in order to serve this growig demographic and gain a competitive edge.

We analyzed more than 250 thousand Activewear and Athleisure items in the global fashion market to determine the most popular colours, categories, and features in the overall Activewear fashion category.

While the research and analysis process would normally take months if done manually, Woven Insights makes real-time fashion market and consumer insights readily available to users at the click of a button.

Now, let's dive into the insights...

The Most Popular Colours in the Activewear Category

Here is a breakdown of the most popular colours in Activewear fashion:

What Are The Most Popular Colours For Activewear Tops?

The most popular colours for activewear tops are Black (20%), Blue (11%), Grey (9%), White (8%), and Green (7%).

What Are The Most Popular Colours For Activewear Shorts?

The most popular colours for Activewear tops are Black (24%), Blue (12%), Grey (11%), Green (7%), and White (5%).

What Are The Most Popular Colours For Activewear Bottoms?

The most popular colours for Activewear bottoms (pants and skirts) are Black (28%), Grey (11%), Blue (10%), Green (6%), and Navy (3%).

What Are The Most Popular Colours In Activewear Overall?

Overall, the most popular colours in Activewear are Black (36%), Blue (13%), Grey (13%), White (5%), Pink (3.8%), and Multicolour (3%).

The results of this analysis further proves that Black is generally the most popular colour in fashion, across almost every category and market segment.

The Most Popular Features In Activewear Fashion

Here is a breakdown of the most popular features of items that fall in the Activewear category:

The Most Popular Print & Pattern types in Activewear Fashion

The most popular print and pattern types featured in the Activewear fashion category are Embroidery (32%), Plain (29%), Striped (14%), Color Block (7%) , and Floral Print (5%).

The Most Popular Fit Types in Activewear Fashion

The most popular fit types featured in the Activewear fashion category are Relaxed Fit (56%), Oversized Fit (26%) , Regular Fit (12%), Slim Fit (5%), and Loose Fit (2%).

The Most Popular Neckline Types In Activewear Fashion

The most popular Neckline types featured in the Activewear category are V-neck (44%), Crew Neck (42%), Collarless (10%), and Scoop Neck (2%).

About Woven Insights

Imagine if you had access to real-time fashion retail market and consumer insights, from more than 60 million real shoppers and millions of analyzed fashion items from global fashion brands.

That's basically what Woven Insights offers fashion brands, manufacturers and research teams of all sizes - with the best pricing in the industry.

Woven Insights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.

Click on the Book a demo button at the top of your screen to get started today.