Luxury is no longer defined only by heritage, craftsmanship, and exclusivity. A new generation of consumers is reshaping what premium means, and artificial intelligence is making their shifting behaviours impossible to ignore. By analysing search patterns, browsing journeys, purchase triggers, image-based inspiration, and sentiment across social platforms, AI is uncovering

Bluebella’s 2025 assortment reveals a brand with a sharply defined understanding of what its customers return for again and again. Known for its modern lingerie aesthetic, balancing sensuality, minimalism, and bold statement design. the brand continues to refine its product strategy around items that consistently outperform the rest. Using

A detailed look at how data helps fashion brands transition from wholesale to direct to consumer, offering insights into assortment planning, pricing, and customer retention strategies.

Uderstanding how brands use color is essential for decoding both consumer preferences and assortment strategy. For XY London; a brand known for its bold, youthful, and trend-forward footwear the 2025 assortment reveals a clear direction driven by versatility, seasonless appeal, and strategic pops of colour. Using Woveninsights’ Market Insights module,

AI is transforming the fashion design process by reducing waste and overproduction. Discover how predictive analytics, virtual sampling, and trend modeling enable brands to design smarter, more sustainable collections while aligning with consumer demand.

Discover how to leverage customer reviews for impactful fashion consumer sentiment analysis. This comprehensive guide explains actionable steps and best practices, highlighting how platforms like WovenInsights can convert raw review data into strategic, data-driven decisions.

A deep dive into how scarcity shapes consumer behavior, why limited drops outperform traditional collections in hype cycles, and how fashion brands strategically balance exclusivity with availability to drive long-term loyalty

Smart fitting rooms are revolutionizing how retailers understand shopper behavior. Discover how real-time data from try-ons, preferences, and engagement can optimize inventory, boost conversion, and personalize fashion retail.

Fashion e-commerce return rates can exceed 30%, cutting into profit margins. Here are six data-driven strategies that help brands reduce returns through better fit prediction, product clarity, and smarter analytics.

Free People and Barbour approach fashion from two very different worlds, one rooted in bohemian freedom and youthful expression, the other in heritage craftsmanship and functional elegance. Yet, beneath these stylistic contrasts lies a shared question every brand must answer: how much should style cost? With data from over 24,

In 2025, AllSaints continues to strengthen its position as a brand synonymous with modern minimalism and effortless edge. Known for its clean silhouettes, premium materials, and signature muted palette, the label’s strategy reflects a balance between trend-conscious design and enduring style. Using Woveninsights’ Market Insights module, we analyzed data

Social media algorithms now dictate what trends rise or fade overnight. Discover how platforms like TikTok and Instagram shape real-time fashion demand and how data helps retailers respond faster.

Color remains central to Birkenstock’s identity; minimal, grounded, and effortlessly timeless. To uncover how this essence translates into product strategy, we analyzed over 9,000 Birkenstock products released in 2025 across global markets. The data reveals a brand that continues to embrace its heritage palette while maintaining a consistent

Shanghai Fashion Week SS26 brought together creativity, craftsmanship, and cultural identity in a way that felt fresh and forward-looking. While other fashion capitals leaned into minimalism, Shanghai’s designers embraced personality through bold accessories, clever styling, and unexpected details that turned each outfit into a story. The season’s accessory

Five-star ratings often steal the spotlight in fashion retail. But beneath the surface, the true gold lies in low-rated reviews, the silent feedback loop that exposes unmet expectations. Whether it’s a poorly fitting dress, unexpected fabric texture, or color inconsistency, these subtle signals reveal more than customer disappointment. They

Discover why data-driven planning is transforming fashion retail profitability. Learn how top brands use predictive insights to improve demand forecasting, assortment, and inventory balance.

As fashion’s speed accelerates, data moves faster. Learn how real-time analytics are redefining fashion retail in 2025, from predicting demand shifts to making instant merchandising decisions.

EGO’s 2025 lineup highlights the brand’s growing strength in fast-moving, trend-led fashion. Known for translating runway aesthetics into accessible, statement-driven pieces, the brand continues to expand its reach across apparel and footwear. Using Woveninsights’ Market Insights module, we analyzed more than 16,000 products released between January and

Fashion is no longer just about style, it’s self-expression backed by data. Discover what consumer insights reveal about how shoppers use fashion to signal identity, values, and belonging.

Loyalty programs have long been the go-to strategy for fashion and retail brands aiming to retain customers and drive repeat purchases. But as shopping habits evolve and digital touchpoints multiply, the question isn’t just how many customers join, it’s how many actually engage and spend more because of

From predictive design algorithms to AI-powered virtual try-ons, artificial intelligence is reshaping the fashion industry. It helps brands anticipate trends, optimize pricing, and personalize customer experiences at scale. But as AI’s influence deepens, so do concerns about how responsibly these technologies handle consumer data, creativity, and decision-making. The challenge

Paris Fashion Week SS26 reminded the industry why the city remains fashion’s most influential stage. Compared to last year’s more futuristic and experimental tone, this season felt grounded celebrating wearability, texture, and quiet sophistication. The runways showed that modern elegance doesn’t need to shout; it can whisper

Explore how AI-powered virtual try-on tools increase conversion rates, reduce returns, and drive customer trust with real data and brand examples.