Muslimah Akinjole

The Role of Predictive Analytics in Reducing Fashion Lead Times

Fashion purchases are rarely purely rational. From impulse buys to brand loyalty, shoppers often make decisions influenced more by psychology than logic. Cognitive biases, mental shortcuts that shape judgment play a crucial role in how consumers perceive products, prices, and trends. By analyzing retail data, fashion brands can uncover how

What the Rise of Rental Fashion Reveals About Consumer Sentiment

Fashion purchases are rarely purely rational. From impulse buys to brand loyalty, shoppers often make decisions influenced more by psychology than logic. Cognitive biases, mental shortcuts that shape judgment play a crucial role in how consumers perceive products, prices, and trends. By analyzing retail data, fashion brands can uncover how

The Role of Cognitive Bias in Fashion Purchases: A Data Perspective

Discover how cognitive biases shape fashion buying behavior and how data helps retailers understand these hidden drivers of consumer decisions.

How Micro-Moments Influence Fashion Shopping Decisions

Learn how micro-moments; those small, intent-driven interactions impact fashion shopping decisions and how data helps brands capture them.

Why Cultural Context Matters in Fashion Data Interpretation

Fashion data without cultural context risks misinterpretation. Learn why understanding local values, symbols, and preferences is essential for accurate fashion insights.

Diesel 2025 Replenishment Insights: Most Restocked Products

In 2025, Diesel continues to show strong momentum in the fashion market, with certain products consistently making their way back into stock. To understand what’s driving this demand, we analyzed over 6,000 Diesel products listed between January and June 2025 using Woveninsights. The data reveals which categories are

Predictive Fashion Chatbots: Do They Really Help Conversion?

Predictive fashion chatbots are reshaping online shopping by using data to anticipate shopper needs. But do they really improve conversion rates?

Voice of Customer (VoC) Analytics: Turning Fashion Shopper Feedback into Growth

Voice of Customer (VoC) analytics helps fashion brands turn shopper reviews, surveys, and social chatter into strategies for growth.

How Generative AI Is Reshaping Fashion Product Descriptions and Marketing

Generative AI is transforming fashion product descriptions and marketing by making content faster, more personalized, and aligned with consumer behavior.

Top Colour Trends at Pull&Bear in 2025

Colour plays a pivotal role in defining brand identity and influencing consumer preferences in fashion. To understand what hues are shaping Pull & Bear’s collections this year, we analysed over 4,000 products listed between January and May 2025 using Woven Insights’ Market Insights module. This comprehensive analysis highlights

How to Track Product Life Cycle Curves Using Replenishment & Review Data

Learn how replenishment and review data reveal the product life cycle curve in fashion, helping brands optimize inventory and timing.

How to Use Sentiment Shifts to Time Promotions and Campaigns

Fashion promotions succeed when timed with consumer mood. Learn how sentiment data helps brands align campaigns with customer demand.

The Cost of Ignoring Color Trends: Lessons From Real Retail Data

Ignoring color trends can cost fashion brands millions in missed sales and markdowns. Discover lessons from retail data on how to align assortments with color-driven consumer demand.

Beyond Fit: What Reviews Reveal About Fabric, Feel, and Function

Fashion reviews don’t just critique fit, they uncover consumer insights about fabric quality, comfort, and functionality. Learn how analyzing reviews can guide smarter product design and merchandising.

How to Build a Localized Merchandising Strategy for Multinational Fashion Brands

For multinational fashion brands, one-size-fits-all assortments don’t work. Learn how to build a localized merchandising strategy driven by data on regional consumer preferences.

Victoria's Secret Line: Most Restocked Pieces You Need to Know

Restocks are one of the clearest signals of strong consumer demand. When a brand frequently replenishes specific products, it indicates those items are resonating with shoppers and driving consistent sales. Using Woveninsights’ Market Insights module, we analyzed over 8,000 Victoria’s Secret products listed between January and May 2025

Nike vs Lululemon Price Analysis 2025: Price Range, Top Price Points, and Distribution Trends

Price positioning is one of the clearest indicators of a fashion brand’s strategy and target audience. To better understand how leading activewear players approach pricing, we used Woveninsights’ Market Insights module to analyze over 46,000 products from Nike and Lululemon listed between January and May 2025. This study

Designing Fashion for Gen Z vs Millennials: What the Data Tells Us

Discover key differences in fashion demand between Gen Z and Millennials. Learn how Woven Insights’ data reveals what drives each generation’s style, shopping behavior, and brand loyalty.

How to Identify Wholesale Opportunities Using Market Gap Analysis

Learn how fashion brands and wholesalers can use market gap analysis to uncover unmet demand, optimize assortments, and win more retail partnerships.

Why Merchandising Teams Need Their Own Analytics Stack

Learn how merchandising teams can use a dedicated analytics stack to streamline product decisions and reduce overstock in fashion retail.

Missguided Price Analysis 2025: Price Range, Category Insights & Distribution Trends

Understanding price positioning is essential for fashion brands looking to remain competitive and meet customer expectations. Using Woveninsights’ Market Insights module, we analysed over 5,000 Missguided fashion items listed between January and May 2025 to uncover the brand’s overall price range, category-level price patterns, and price distribution trends.

The Metrics That Matter: How to Choose KPIs for Fashion Market Performance

Learn which KPIs matter most for measuring fashion market performance, and how data-driven brands use them to optimize merchandising and marketing strategies.

Micro vs Macro Trends: What the Data Says About Predicting the Next Big Thing

Discover how fashion brands can use data to differentiate between micro and macro trends, ensuring timely product launches and minimizing risk

Dorothy Perkins 2025: Most Popular Features Revealed

Dorothy Perkins’ 2025 product lineup offers a clear view of the features driving its fashion direction this year. Using Woveninsights market Insights module, we analysed over 5,000 fashion items from January to May 2025 to uncover the fabrics, styles, and design details that define the brand’s assortment. From

BoohooMAN’s Most Frequently Replenished Categories and Colors in 2025

BoohooMan’s 2025 restocking patterns reveal which products and colors keep making their way back into the brand’s lineup. Using Woveninsights market Insights module, we analysed over 30,000 fashion items from January to June 2025 to identify the categories most frequently replenished and the colors dominating these restocks.