Adidas continues to shape the sportswear and athleisure market with products that resonate globally. To understand what’s driving demand in 2025, we analyzed over 44,000 Adidas products from January to June. This data-driven breakdown reveals the most in-demand product categories and the colors dominating Adidas’ assortment offering a

Feature fatigue in fashion can slow sales before brands even notice. Learn how to spot early signals of consumer fatigue using product performance data.

What can 11,000 products tell us about the future of fashion? A lot, especially when they come from one of the world’s most influential high-street retailers. Between January and May 2025, Woven Insights analyzed H&M’s extensive assortment across categories to uncover patterns that shed light

Unlock the full value of consumer data across design, development, launch, and post-sale stages of your fashion product lifecycle

Fashion reviews are full of untapped insights. Learn how decoding overlooked review details can unlock better product design, fit, and marketing decisions.

ASOS continues to stand out in the fast-paced world of online fashion retail, known for its trend-forward styles and wide assortment. To understand what’s shaping its 2025 product direction, we analyzed over 100,000 ASOS fashion items using Woven Insights' Market Insights Module In this article, we break

Ignoring regional cultural preferences in fashion inventory planning is more than a missed opportunity, it’s a strategic liability. Consider the brand that shipped sleeveless dresses to conservative Middle Eastern markets, only to face mass returns. Or the luxury label that used owl motifs (a symbol of misfortune in parts

As temperatures shift, so do consumer priorities. Seasonal changes don’t just dictate wardrobes; they reshape spending habits, emotional needs, and brand expectations. In an era of economic uncertainty and climate volatility, understanding these cyclical shifts is critical for businesses aiming to stay relevant. Summer 2025 celebrates liberation and self-expression,

Discover how fashion brands use consumer attribute data like fit, fabric, and color to create focused capsule collections that resonate and sell through quickly.

Discover how AI-powered price optimization helps fashion retailers avoid over-discounting, protect margins, and respond to real-time demand signals with confidence

Before entering a new market, fashion brands can use AI to predict regional demand. Discover how to reduce risk and tailor assortments with real-time, data-driven insights.

Discover how trend data helps fashion brands plan influencer collaboration drops that land at the right time, with the right product, and the right audience engagement.

Trend forecasting no longer waits for seasons. Discover how AI tools help fashion teams monitor trend cycles as they happen turning insights into real-time strategy.

As AI transforms the fashion industry, brands must balance innovation with consumer privacy. Learn how ethical AI practices protect trust while driving data-led growth.

Known for its laid-back, coastal-inspired style, FatFace has built a loyal following around everyday essentials with a casual edge. In 2025, outerwear remains a key part of its offering and color plays a big role in how these pieces connect with shoppers. We analyzed over 6,000 FatFace outerwear products

Discover which fashion categories lead to the most repeat purchases and what this means for loyalty, assortment planning, and marketing strategy.

Learn how restock frequency can signal product momentum. Discover why analyzing replenishment data is key to spotting fashion bestsellers early.

Explore why fashion returns are more than just sizing errors. Learn how poor data, missing insights, and lack of feedback loops cost fashion retailers millions.

Discover how consumer data reveals the psychological impact of color in fashion. Learn how brands can align color strategies with emotional and purchase-driven behavior.

To understand what’s resonating with Boden customers in 2025, we analyzed 10,000 fashion products from the brand using Woveninsights market Insights module. Covering data from the last six months, this analysis uncovers the key features driving performance across Boden’s leading apparel categories from standout materials to performance-driven

Mango has long been known for its effortless, trend-forward collections and in 2025, color continues to play a key role in its brand story. To understand which shades are dominating their assortment, we analyzed over 18,000 Mango products from January to May 2025 using Woveninsights market Insights module. From

A fashion data stack is the foundation of modern retail intelligence. Learn what it includes, how it supports decision-making, and whether your brand needs one.

Understanding regional preferences is critical for building a successful global merchandising strategy. Discover how localized insights help brands boost sell-through and reduce inventory risk.

Real-time market benchmarks are no longer optional for fashion consultants, they’re essential. Learn how they elevate decision-making, client strategy, and trend responsiveness