Color is one of the most powerful elements in fashion, influencing consumer perception, brand identity, and purchase decisions. Yet, color preferences are not universal; they are shaped by cultural, psychological, and even seasonal factors. For global retailers, understanding these nuances is essential to avoid missteps and to tailor assortments effectively.

Explore how BNPL (Buy Now Pay Later) is reshaping fashion buying behavior. Learn its benefits, risks, and how data helps retailers adapt to changing consumer habits.

Physical retail continues to play a critical role in fashion, even as e-commerce grows. In fact, 72% of shoppers still prefer to buy apparel in stores to see, feel, and try products before purchasing. But consumer expectations have changed. They want seamless, personalized, and efficient shopping experiences. Predictive analytics is

Merchandisers are at the heart of fashion retail, shaping assortments that balance consumer demand with business goals. Yet, the role has become more challenging than ever. Fast-changing trends, global competition, and rising sustainability expectations mean merchandisers must make smarter, faster decisions. Market intelligence is no longer optional, it’s essential.

Fashion buyers make decisions that directly impact sales, profitability, and brand positioning. Yet, these decisions are increasingly complex. Shorter product lifecycles, unpredictable consumer demand, and global supply chain disruptions mean that relying solely on intuition is no longer enough. Buyers require timely, accurate market intelligence to select the right products,

Discover how unlocking data secrets can drive transformative growth in fashion retail. From customer sentiment analysis to competitor benchmarking, this article explores actionable insights and practical strategies powered by WovenInsights to help fashion brands and retailers harness the full potent

The resale fashion market is no longer a niche trend; it has become a multi-billion-dollar industry reshaping consumer behavior and brand strategies. With shoppers increasingly conscious of both sustainability and affordability, resale platforms have surged in popularity. For mainstream fashion brands, resale market data offers more than just insights into

Africa’s fashion industry is one of the fastest-growing segments of the global apparel landscape. The continent’s apparel and footwear market was valued at $15.5 billion in annual sales across Sub-Saharan Africa alone and forecasts suggest this figure could more than double over the next decade as disposable