Muslimah Akinjole

The Data Behind Localizing Fashion Assortments by Region

Explore how regional data helps fashion brands localize assortments and meet diverse market needs. See how WovenInsights powers location-based merchandising strategy.

How Return Reasons Reveal Product Design and Fit Flaws

Discover how analyzing return reasons can uncover hidden flaws in fashion design and fit. Learn how WovenInsights helps reduce returns and improve product performance.

Top Replenished Product Categories at Guess in 2025

Guess has long balanced European-inspired style with everyday wearability. To understand which product categories are performing best in 2025, we analyzed data from over 28,000 Guess products using Woveninsights’ Market Insights module, covering a six-month period leading up to May 2025. This article breaks down the top replenished categories

Underwear Color Trends For Love & Lemon

Color plays a subtle but powerful role in shaping consumer appeal especially in intimatewear, where mood and style matter as much as fit. For Love & Lemons, known for its delicate, detail-rich designs, understanding which shades resonate most can help fine-tune product offerings and enhance sell-through Using woveninsights market insights

Michael Kors’ Most Popular Handbag Colors in 2025

Michael Kors has always been known for its classic designs, but in early 2025, it’s the brand’s use of color that’s making waves. Over the past few months, certain handbag shades have clearly resonated with shoppers some timeless, others more seasonal and bold. By looking closely at

Top Apparel Categories Driving Sales at Marks & Spencer

Marks & Spencer (M&S), a longstanding staple of British high street fashion, has maintained strong apparel performance through strategic category focus. Using Woven Insights, we analyzed over 330,000 fashion products from M&S, to uncover the top-performing apparel categories over the past 6 months. In this

Data-Driven Personalization: How to Tailor Marketing to Different Fashion Shoppers

Discover how fashion brands use data-driven personalization to tailor marketing strategies for diverse shopper segments. Learn how WovenInsights powers smarter targeting.

How to Set Up KPI Tracking for Fashion Merchandising Teams

Learn how to set up effective KPI tracking for fashion merchandising teams. Discover the key metrics to monitor and how WovenInsights streamlines reporting.

How to Use AI to Detect Underperforming Fashion Categories Early

Learn how fashion brands use AI to detect underperforming categories before they impact revenue. Discover how WovenInsights empowers smarter, faster merchandising decisions.

How Predictive Modeling Can Help Eliminate Overstock in Fashion

Learn how predictive modeling helps fashion brands reduce overstock by forecasting demand with precision. See how WovenInsights powers smarter inventory decisions.

Emotional Drivers Behind Fashion Purchases: A Data Analysis

Explore the emotional triggers that influence fashion buying decisions and how WovenInsights helps brands decode them through real-time consumer data.

Why Data Hygiene Is the Hidden Power of Accurate Fashion Forecasting

Explore how clean, consistent data fuels accurate fashion forecasting and how WovenInsights ensures high-quality retail data across every module.

Using Historical Sell-Through Data to Inform Future Product Launches

Discover how fashion brands use historical sell-through data to improve future product launches. Learn how WovenInsights helps turn past performance into future strategy.

How First-Time vs Repeat Buyers Respond to Trends

Explore how first-time and repeat buyers respond differently to fashion trends and how WovenInsights helps brands tailor strategy to each segment.

How Customer Reviews Impact Fashion Purchase Intent

Discover how customer reviews influence purchase intent in fashion retail, and how WovenInsights turns review sentiment into actionable merchandising insights.

Understanding Value Perception in Fashion: What Data Tells Us

Price is only part of the equation, value perception is what customers believe an item is worth matters more than ever. According to Deloitte, 73% of consumers say perceived value influences their willingness to pay, often outweighing actual price. For fashion retailers, understanding value perception isn’t just about affordability.

Real-Time Retail: Why Fast Data Beats Fast Fashion in 2025

Discover why real-time data is overtaking fast fashion in 2025. Learn how WovenInsights helps fashion retailers stay ahead of demand and consumer behavior.

Bershka’s Best-Selling Product Categories: Insights From Woveninsights

Bershka’s growth with Gen Z shoppers comes from understanding exactly which categories to focus on and when to invest in them. That kind of insight is what makes all the difference. Using Woveninsights, we analyzed more than 14,000 Bershka products across key categories to understand how the brand

Building a Competitive Fashion Brand with AI-Powered Market Positioning

In today’s saturated fashion market, standing out is harder than ever. With new D2C brands emerging daily and consumer preferences shifting rapidly, even established players are struggling to maintain visibility and relevance. To cut through the noise, fashion brands are turning to AI-powered market positioning tools using real-time data

Creating a Single Source of Truth in Fashion Retail Data

Fashion businesses today manage data from dozens of sources: eCommerce platforms, POS systems, customer reviews, trend forecasts, and competitor monitoring tools. Without a central hub for truth, teams work in silos making decisions based on fragmented or outdated information. The result includes missed opportunities, duplicated efforts, and slower time to

Predictive Analytics in Fashion: How to Forecast the Next Bestseller Before It Happens

In the age of ultra-fast fashion and algorithm-driven shopping, designing a hit product is no longer about gut instinct. Brands must anticipate demand not react to it. Organizations that integrate customer analytics into their operations see a 126% profit improvement over competitors. Enter predictive analytics; a tool that allows fashion

Most Popular Colors in All Star Sneakers for 2025

Color goes beyond aesthetics, it’s a powerful merchandising tool. For All Star, a brand iconic for its classic sneakers and enduring lifestyle appeal, choosing the right colorways is essential to driving sales, reinforcing brand identity, and staying aligned with evolving consumer trends. To uncover what’s resonating with consumers

Alo Yoga Colour Trend: What Their Palette Reveals About the Brand

Color plays a crucial role in Alo Yoga’s design philosophy, blending performance with mindful style. We analyzed over 2,000 fashion products across leggings, tops, and athleisure to uncover the brand’s defining color trends. While the research and analysis process would normally take months if done manually, Woven

Rethinking Trend Reports: Why Data-Driven Forecasting Wins

In the fast-paced world of fashion, retail, and consumer goods, staying ahead of trends is not just an advantage, it’s a necessity. For decades, traditional trend reports, crafted by industry experts and intuition, have guided decision-making. But in an era of rapid digital transformation, these methods are being outpaced

Why Your Fashion Brand Needs Real-Time Analytics in 2025

In 2025, fashion moves faster than ever and consumers expect brands to move with it. From social-driven trends to instant feedback loops, the time between product launch and customer reaction has shrunk dramatically. The question isn’t if your brand should use analytics it’s whether you’re using the