Muslimah Akinjole

Zara’s Top Colour Collections for Spring 2025: Insights From Woveninsights

From fast fashion shelves to influencer feeds, color is one of the most powerful signals in fashion. It doesn’t just influence purchase behavior, it reflects mood, seasonality, and cultural relevance. Zara’s Spring 2025 collection proves that color isn’t an afterthought, it’s a strategy. To decode this

Are You Designing for the Right Trend Cycle? Insights from Market Data

Fashion trends don’t move at one speed. Learn how market data can help your brand design for the right trend cycle; fast, mid, or slow, with confidence and clarity.

Design with Confidence: How Predictive Analytics Enhances Creative Direction

Design in fashion has always lived at the intersection of instinct and inspiration but in today’s data-driven retail environment, intuition alone isn’t enough. Creative directors and design teams are now leaning on predictive analytics to not just follow trends, but to shape them. By turning consumer behavior, sentiment,

Using Data to Avoid Trend Fatigue in Fashion Design

In an era where trends rise and fall overnight, fashion brands face a growing challenge: trend fatigue. When consumers feel overwhelmed by constant newness, they stop engaging. 58% of UK shoppers aged 18–35 have no intention of following the top fashion trends in 2024. Instead, 75% are prioritizing quality

Automating Assortment Planning with AI: Benefits and Risks Every Fashion Brand Should Know

Discover the benefits and risks of automating assortment planning with AI in fashion—streamline inventory decisions while staying aligned with real customer demand.

How Niche Trends Go Mainstream And What That Means for Your Line

In fashion, what starts on the fringe often becomes the foundation. From balletcore to gorpcore, niche trends have gone from subculture to store shelf faster than ever before. But while aesthetics may spread quickly online, the real question for brands is this: When should you act and how do you

How AI Can Spot Seasonal Shifts Before Your Competitors Do

In fashion, timing is everything. The brands that succeed aren’t just responding to trends; they’re anticipating them. And in a world where seasons no longer follow strict rules and consumers shop based on mood, weather, or a TikTok sound, traditional trend forecasting just doesn’t cut it. That’

Fashion

Superfine Style: Met Gala 2025’s Fashion Trends and What They Mean for Retail

Explore the top Met Gala 2025 fashion trends from “Superfine: Tailoring Black Style” and discover what they reveal about consumer shifts and retail strategy

The New Role of Trend Forecasting in Fast & Slow Fashion Models

Explore how trend forecasting is evolving for both fast and slow fashion models, see how brands are using real-time insights to drive relevance and sustainability.

How Market Insights Can Help Fashion Wholesalers Secure More Lucrative Retail Contracts

In an era of data-first decision-making, fashion wholesalers are under increasing pressure to do more than just supply, they must prove they can deliver performance. Retail buyers are demanding hard data: What styles are trending? What’s the sell-through forecast? How does this assortment stack up against market benchmarks? Market

How To Choose The Best Retail Analytics Solution For Your Fashion Business

In today’s fast-moving fashion industry, data has evolved from a background utility to a strategic powerhouse. For fashion retailers and D2C brands alike, the ability to turn raw information into clear, actionable insights is now essential for staying competitive. But with countless tools on the market, selecting the right

How D2C Brands Can Use Consumer Insights to Create Bestselling Products

For direct-to-consumer (D2C) fashion brands, product success hinges on more than trend forecasting or design instincts, it depends on listening. In an industry where 30–40% of inventory often goes unsold, the most agile brands are those that use real-time consumer insights to build collections with confidence. According to Deloitte,

How Understanding Consumer Psychology Can Drive More Sales for Your Fashion Brand

Learn how applying consumer psychology in fashion can influence buying behavior and boost sales through emotionally intelligent brand strategies.

How D2C Fashion Brands Can Use Customer Feedback to Outsell Big Retailers

Discover how D2C fashion brands can leverage customer feedback to outperform retail giants using insight tools like Woveninsights

Reducing Returns and Unsold Inventory: What Consumer Data Tells Us About Fit & Quality

In fashion retail, returns are not just a logistical hassle, they're a profit killer.70 percent of returns were caused by poor fit or style, suggesting that shopping tools are a key lever for preventing returns and improving consumer experience, costing global brands billions each year in lost

The Role of Cultural & Regional Trends in Fashion Market Research

Explore the role of cultural and regional trends in fashion market research and discover how localized insights power global strategies with WovenInsights.

Ethical AI in Fashion: Balancing Innovation and Consumer Privacy

Explore how ethical AI in fashion balances innovation with consumer privacy, learn best practices and how platforms like WovenInsights lead responsibly in data use.

market research

Understanding Fashion Data: Key Metrics Every Retailer Should Track

Discover the key fashion data metrics every retailer should track optimize pricing, assortment, and customer experience with insights from WovenInsights.

How to Build a Data-Driven Culture in Your Fashion Team

Learn how to build a data-driven culture in your fashion team—combine creativity with insights, streamline decision-making, and boost impact using woveninsights.

How Fashion Consultants Can Help Brands Optimize Omnichannel Retail Strategies

Discover how fashion consultants help brands optimize omnichannel retail strategies, from aligning digital and physical channels to leveraging AI-powered insights like those from WovenInsights.

How AI Insights Helps D2C Brands Cut Costs and Increase Profits

Discover how AI insights help D2C brands cut costs and increase profits by streamlining inventory, pricing, and customer engagement—powered by woveninsights.

Competitive Intelligence For Sustainable Fashion

Master competitive intelligence for sustainable fashion track eco-initiatives, benchmark progress, and unlock strategic insights using Woven Insights’ AI-powered tools

How to Increase Repeat Customers Using Consumer Feedback and Sentiment Analysis

Learn how to increase repeat customers using consumer feedback and sentiment analysis—turn reviews into loyalty drivers with AI-powered insights from Woven Insights.

AI Consumer Insights vs. Traditional Market Research: What’s Best for Wholesale Apparel?

Explore the pros and cons of AI consumer insights vs. traditional market research in wholesale apparel—and how Woven Insights helps fashion professionals make better data-driven decisions.

How to Balance Creativity and Commercial Success as a Fashion Designer

Discover how fashion designers can strike the right balance between creative expression and commercial viability using consumer data, trend analytics, and AI-powered tools.