Muslimah Akinjole

How to Balance Creativity and Commercial Success as a Fashion Designer

Discover how fashion designers can strike the right balance between creative expression and commercial viability using consumer data, trend analytics, and AI-powered tools.

Designing for Your Audience: How to Use Consumer Feedback to Improve Your Collections

Learn how fashion brands can use real-time consumer feedback and data to create collections that resonate, reduce returns, and boost sell-through rates.

Why Black and White Always Outsell Other Fashion Colors

Fashion trends come and go, but black and white consistently dominate consumer preferences across categories, regions, and demographics. Whether it's a tailored suit, a casual tee, or high-end sneakers, these two colors almost always top the charts in sell-through performance. But why do black and white continue to

Fashion Market Insights vs. Traditional Market Research Firms

Explore the key differences between fashion market insight platforms and traditional market research firms and discover which delivers faster, more actionable results for fashion brands.

How Market Researchers Can Measure the True Demand for Emerging Fashion Trends

In a trend-driven industry like fashion, timing is everything. Getting on board too early means wasted resources. Getting in too late means missed opportunity. For market researchers, the challenge isn’t spotting trends, it’s measuring real demand before those trends peak or fizzle out. But here’s the good

How Data Can Help Fashion Consultants Improve Brand Positioning

Discover how fashion consultants can use data and AI to refine brand positioning, align with consumer demand, and give their clients a competitive edge in the market.

Why Data-Driven Merchandising Leads to Fewer Discounts and Higher Profits

Discover how data-driven merchandising helps fashion brands reduce reliance on discounts, optimize inventory, and improve profitability—backed by real-time market insights.

How Wholesalers Can Use Fashion Market Data to Improve Supplier Negotiations

Discover how wholesalers can use real-time fashion market data to negotiate smarter with suppliers, secure better pricing, and reduce inventory risks.

What the Fastest-Growing Fashion Brands Get Right About Merchandising

Discover how top-performing fashion brands use data, demand signals, and strategic alignment to win at merchandising—insights your brand can apply today.

How Fashion Businesses Can Use Google Trends, AI, and Consumer Data Together

Fashion is fast. But success in fashion retail isn’t just about moving quickly, it’s about moving in the right direction. That’s especially true for small and mid-sized brands that don’t have the luxury of trial and error. The good news? You don’t need to guess.

Why Many Fashion Collections Don’t Sell Out And What Merchandisers Can Do About It

Explore why fashion collections miss the mark and how merchandisers can use data to boost sell-through and minimize markdowns.

How AI is Leveling the Playing Field for Small Fashion Businesses

Discover how AI empowers small fashion businesses to compete with major brands by enhancing product decisions, forecasting trends, and optimizing inventory.

How to Use Market Insights to Justify your Designs to Buyers and Retailers

Learn how fashion brands can use market insights to justify design choices to buyers and retailers, increasing sell-in success and retail confidence with Woven Insights.

When and How to Use Market Analytics For Your Fashion Brand

Discover when and how fashion brands should use market analytics to drive smarter decisions, boost product performance, and stay ahead with Woven Insights.

Competing with Bigger Brands: How to Use Market Data to Find Your Niche

Learn how fashion retailers can compete with bigger brands by using market data to uncover niche opportunities. Stay competitive with Woven Insights.

DIY or Data? Why Small Fashion Brands Need AI-Powered Insights to Grow Faster

Small fashion brands often rely on intuition, but AI-driven insights can accelerate growth. Discover how data-driven decisions help optimize inventory, pricing, and customer engagement.

Why Data-Driven Brands Have Higher Profit Margins (And How You Can Too)

Discover why data-driven brands consistently achieve higher profit margins. Learn how leveraging data analytics can optimize pricing, streamline operations, and enhance customer experiences for long-term profitability.

Understanding Luxury Fashion Consumers: Insights from Data-Driven Research

Discover how data-driven research unveils key insights into luxury fashion consumers. Learn how brands leverage analytics to understand purchasing behavior, personalize experiences, and drive loyalty. See how Woven Insights empowers luxury brands with AI-powered market intelligence.

How Fashion Brands Can Spot & Capitalize on Emerging Trends Faster

Stay ahead in fashion by leveraging AI-driven insights, influencer collaborations, and agile production. Learn how brands can capture emerging trends before they peak and turn them into commercial success

Hyper-Personalization in Fashion Retail

Hyper-personalization is revolutionizing fashion retail. Discover how AI-driven insights, predictive analytics, and tailored shopping experiences are driving customer engagement and boosting sales

market research

The Hidden Costs of Poor Merchandising Decisions (And How Data Can Save You)

Avoid costly merchandising mistakes with data-driven insights. Discover how AI-powered analytics can optimize inventory, pricing, and product assortment to boost profitability and customer satisfaction.

consumer insights

The Role of Sentiment Analysis in Predicting Fashion Trends

Sentiment analysis is transforming fashion forecasting. Discover how AI-driven insights help brands track trends, understand consumer emotions, and make data-backed decisions for market success.

market research

How Small Fashion Brands Can Compete With Data-Driven Giants

Small fashion brands can compete with industry giants by leveraging data insights, agility, and strong brand identity. Discover how emerging labels can thrive in a data-driven fashion landscape.

Artificial Intelligence

AI vs. Gut Instinct: Which Drives Better Retail Decisions?

AI is revolutionizing retail decision-making, but does it outperform human intuition? Discover how combining data-driven insights with human expertise leads to smarter, more effective retail strategies.

The Power of Consumer Reviews: What They Reveal About Market Trends

Consumer reviews have become a goldmine of insights for fashion brands. 98% of consumers at least “occasionally” read online reviews when researching local businesses. These reviews offer direct feedback on product quality, style preferences, and emerging trends, making them a vital tool for brands looking to stay ahead in a