In a fashion market where customer expectations shift faster than traditional planning cycles, brands can’t rely on guesswork or outdated trend intuition. Winning assortments today are built on a deep understanding of what features shoppers prefer; from necklines and silhouettes to closures, trims, materials, and functional details. Using Woveninsights’

Restocks are one of the clearest indicators of what customers are consistently buying and what a brand sees strong commercial performance in. To understand where Yours Clothing is seeing the greatest demand in 2025, we analysed 67,000 products using Woveninsights’ Market Insights module, focusing specifically on replenishment activity across

Fashion does not evolve in isolation. Many of the trends shoppers embrace today did not originate within apparel at all. They spill over from technology, entertainment, sports, beauty, interior design, gaming, and even food culture. What starts as an aesthetic movement in one industry can quickly reshape silhouettes, colour palettes,

Emery Rose has built its appeal around effortless, feminine styling but the real story lies in the details that shape each garment. To understand what’s driving its 2025 aesthetic, we analysed over 50,000 products using Woveninsights’ Market Insights module, focusing on the features that appear most consistently across

Cuccoo’s 2025 assortment reveals a distinct colour story shaped by customer demand and seasonal preferences. Using Woveninsights’ Market Insights module, we analysed over 29,000 fashion products across key categories to identify the shades appearing most frequently and the tones defining Cuccoo’s 2025 palette. From versatile neutrals to

AI has moved from a futuristic concept to a practical tool that reshapes how fashion brands plan assortments, understand consumers, and react to market shifts. For merchandisers, the shift is especially transformative. Merchandising used to depend heavily on intuition, manual analysis, and delayed data, but AI now allows teams to

The Middle East has become one of the most dynamic and influential fashion regions in the world. What used to be viewed as a niche luxury market is now a fast-growing ecosystem driven by young consumers, digital adoption, and strong spending power. Brands across luxury, premium, streetwear, beauty, and modest

Category growth is rarely linear In fashion retail. When one category suddenly spikes, it often feels like a win until you dig deeper and realize that the growth didn’t come from new customers or expanded demand. Instead, the rise of one category quietly eroded the performance of another. That

In 2025, Dune London’s replenishment activity offers a clear window into what customers consistently return to, both in product categories and preferred colour palettes. By analysing the items restocked throughout the year, we can identify which segments drove the highest repeat demand and which colours proved essential for maintaining

In today’s hyper-competitive market, the biggest wins no longer come from trend-chasing but from early detection. Every season, a handful of products begin quietly outperforming expectations long before they become mainstream hits. These are the sleeper hits: items that start slow, gain momentum from niche audiences, and eventually explode

Subscription fashion boxes like Stitch Fix, Nuuly, Rent the Runway memberships, and curated style bundles aren’t just a convenience product. They’re one of the richest sources of real-time consumer preference data available in the industry. Because shoppers repeatedly rate items, select styles, reject options, and curate their personalized

In fashion, negative reviews often feel like damage control but for data-savvy brands, they’re a roadmap. Every 1-star review contains clues about what customers expected, what they received, and where the experience broke down. Across the industry, three complaint themes consistently dominate: fit, quality, and comfort. By analyzing thousands

In fashion design and merchandising, it’s tempting to keep adding more: more pockets, more trims, more technology, more variations. But consumers don’t always want more, they want better. When a product becomes overloaded with unnecessary details, shoppers experience what’s known as feature fatigue. It reduces satisfaction, increases

Clarks’ 2025 collection shows a clear evolution in how the brand balances comfort, craftsmanship, and modern design. Using Woveninsights’ Market Insights module, we analysed thousands of products across the brand’s footwear lineup to identify the features most frequently incorporated this year. The data highlights a strong focus on functional

Sustainability and ethics are no longer optional for fashion brands. Consumers want to know how products are made, who made them, and the impact of every stage of production. But while fashion marketing is full of sustainability claims, very few are backed by measurable action. This gap between messaging and

The fashion landscape is evolving, and the traditional model of buying and owning clothing is no longer the only path for many shoppers. As economic uncertainty grows and sustainability becomes a priority, consumers are embracing a more flexible approach to fashion. Fashion rental platforms are becoming mainstream, driven by cultural

Topshop’s 2025 collection reveals a carefully curated colour direction that aligns with its signature mix of trend-forward and wearable styles. Using Woveninsights’ Market Insights module, we analysed over 15,000 products across the brand’s apparel assortment to uncover the shades driving this year’s aesthetic. From foundational neutrals

La Redoute’s 2025 assortment positions the brand firmly within the affordable-premium space, balancing accessible entry-level pricing with mid-tier ranges across apparel categories. To understand how the brand structures its price architecture this year, we analysed thousands of products using Woveninsights’ Market Insights module. The data reveals clear patterns in

Puma’s 2025 lifestyle collection shows a clear commitment to blending functionality with everyday style. To understand which design elements are driving demand, we analysed more than 39 thousand products across the brand’s assortment using Woveninsights’ Market Insights module. The data reveals distinct feature patterns that define Puma’s

Visual merchandising has always been the emotional engine of fashion retail. It shapes first impressions, guides customer movement, and communicates a brand’s identity without a single word. For decades, merchandisers relied on creativity, intuition, and experience to build displays that inspire shoppers. While this expertise remains essential, fashion retail

For years, digital fashion was treated as an experimental side note in the industry, something interesting but far from mainstream. Yet with the rise of virtual try ons, gaming skins, avatar customizations, and AI generated outfits, digital fashion is transitioning from novelty to a growing part of how consumers interact

Luxury is no longer defined only by heritage, craftsmanship, and exclusivity. A new generation of consumers is reshaping what premium means, and artificial intelligence is making their shifting behaviours impossible to ignore. By analysing search patterns, browsing journeys, purchase triggers, image-based inspiration, and sentiment across social platforms, AI is uncovering

Bluebella’s 2025 assortment reveals a brand with a sharply defined understanding of what its customers return for again and again. Known for its modern lingerie aesthetic, balancing sensuality, minimalism, and bold statement design. the brand continues to refine its product strategy around items that consistently outperform the rest. Using

A comprehensive exploration of the rise of genderless fashion and how consumer and market data reveal shifting preferences and design opportunities.