Muslimah Akinjole

How Live Shopping Data Is Reshaping Fashion E-Commerce

Explore how live shopping data is transforming fashion e-commerce, driving personalization, boosting engagement, and shaping inventory strategies.

Key Fashion Trends from Amsterdam Fashion Week 2025

Amsterdam has always stood out for its rebellious fashion culture, one that thrives on subversive design, inclusivity, and sustainability. In our earlier piece on An Overview of the Amsterdam Fashion Scene, we explored how the city’s style DNA is shaped by counterculture and community. At the just-concluded Amsterdam Fashion

Measuring the True Impact of Fashion Sustainability Claims with Data

Discover how data helps fashion retailers cut through greenwashing and measure the true impact of sustainability claims, from supply chains to consumer perception

Fashion in Emerging African Markets: What Data Reveals

Africa’s fashion industry is one of the fastest-growing segments of the global apparel landscape. The continent’s apparel and footwear market was valued at $15.5 billion in annual sales across Sub-Saharan Africa alone and forecasts suggest this figure could more than double over the next decade as disposable

ASICS Technical Apparel: Restocking Trends in 2025

ASICS’ approach to replenishment offers a clear view of which products consistently resonate with consumers. Using Woven Insights’ Market Insights module, we analyzed more than 7,000 products from January to July 2025 to identify the technical apparel categories and colors most frequently restocked. These trends highlight where ASICS is

The Role of Computer Vision in Fashion Trend Detection

Discover how computer vision is transforming fashion trend detection by analyzing images at scale. Learn how retailers use this technology to stay ahead of consumer preferences with Woveninsights.

Using AI to Detect Counterfeit Fashion Products Online

The global fashion industry faces significant risk not only from economic losses but also eroded consumer trust. In 2021 alone, global trade in counterfeit goods totaled USD 467 billion, with clothing, footwear, and leather goods accounting for 62% of seizures. As online sales continue to rise, AI is emerging as

Why Your Bestselling Styles Might Not Trend Again and How AI Can Tell You What Will

Not every bestseller becomes a repeat hit. Learn why past success doesn’t guarantee future demand and how AI helps fashion brands forecast what will trend next.

Shein 2025 Product Insights: Category Depth and Feature Analysis

SHEIN has become one of the most talked-about fashion retailers globally, known for its massive assortment and fast-moving trends. To better understand what drives its 2025 product strategy, we turned to Woveninsights’ Market Insights module. By analyzing over 400k fashion items listed between January and May 2025, we uncovered how

A Data-Backed Look at Tommy Hilfiger’s 2025 Price Points and Category Insights

Price positioning tells a powerful story about brand strategy and consumer reach especially in fashion. We tapped into Woven Insights’ Market Insights module to analyze over 12,000 Tommy Hilfiger products listed from January to May 2025. Our aim: break down Tommy Hilfiger’s price range, spotlight the top price

AI-Driven Fabric & Material Forecasting: What’s Next in Sourcing

AI is transforming fabric and material forecasting. Learn how data-driven sourcing decisions improve sustainability, reduce costs, and secure competitive advantage in fashion

Data Insights from the Rise of Social Commerce in Fashion

Social commerce is reshaping fashion retail. Explore what the data reveals about consumer behavior, conversion, and the platforms driving sales.

The Role of Predictive Analytics in Reducing Fashion Lead Times

Discover how predictive analytics is helping fashion brands shorten lead times, respond faster to trends, and optimize supply chains.

What the Rise of Rental Fashion Reveals About Consumer Sentiment

The rental fashion boom highlights shifting consumer sentiment. Learn what it reveals about value, sustainability, and shopping behavior.

The Role of Cognitive Bias in Fashion Purchases: A Data Perspective

Discover how cognitive biases shape fashion buying behavior and how data helps retailers understand these hidden drivers of consumer decisions.

How Micro-Moments Influence Fashion Shopping Decisions

Learn how micro-moments; those small, intent-driven interactions impact fashion shopping decisions and how data helps brands capture them.

Why Cultural Context Matters in Fashion Data Interpretation

Fashion data without cultural context risks misinterpretation. Learn why understanding local values, symbols, and preferences is essential for accurate fashion insights.

Diesel 2025 Replenishment Insights: Most Restocked Products

In 2025, Diesel continues to show strong momentum in the fashion market, with certain products consistently making their way back into stock. To understand what’s driving this demand, we analyzed over 6,000 Diesel products listed between January and June 2025 using Woveninsights. The data reveals which categories are

Predictive Fashion Chatbots: Do They Really Help Conversion?

Predictive fashion chatbots are reshaping online shopping by using data to anticipate shopper needs. But do they really improve conversion rates?

Voice of Customer (VoC) Analytics: Turning Fashion Shopper Feedback into Growth

Voice of Customer (VoC) analytics helps fashion brands turn shopper reviews, surveys, and social chatter into strategies for growth.

How Generative AI Is Reshaping Fashion Product Descriptions and Marketing

Generative AI is transforming fashion product descriptions and marketing by making content faster, more personalized, and aligned with consumer behavior.

Top Colour Trends at Pull&Bear in 2025

Colour plays a pivotal role in defining brand identity and influencing consumer preferences in fashion. To understand what hues are shaping Pull & Bear’s collections this year, we analysed over 4,000 products listed between January and May 2025 using Woven Insights’ Market Insights module. This comprehensive analysis highlights

How to Track Product Life Cycle Curves Using Replenishment & Review Data

Learn how replenishment and review data reveal the product life cycle curve in fashion, helping brands optimize inventory and timing.

How to Use Sentiment Shifts to Time Promotions and Campaigns

Fashion promotions succeed when timed with consumer mood. Learn how sentiment data helps brands align campaigns with customer demand.

The Cost of Ignoring Color Trends: Lessons From Real Retail Data

Ignoring color trends can cost fashion brands millions in missed sales and markdowns. Discover lessons from retail data on how to align assortments with color-driven consumer demand.