Muslimah Akinjole

What Category Managers Need from Market Intelligence Tools

Category managers need more than dashboards, they need clear, actionable insights. Discover what features matter most in market intelligence tools for fashion retail.

The Challenges of Cross-Border Trend Forecasting in Fashion

Global trends don’t travel evenly. Learn the key challenges fashion brands face when forecasting trends across regions and how to build smarter cross-border strategies.

Most Restocked Categories in New Look’s 2025 Fashion Line

Restock frequency is one of the clearest signals of product demand in fast fashion. What gets restocked consistently isn’t just what’s trending, it’s what’s driving revenue and repeat purchase cycles. In analyzing New Look’s 2025 assortment, we tracked the categories with the highest restock frequency

The Psychology of Return Behavior in Fashion E-commerce

Why do customers really return fashion items? Explore the psychology behind return behavior in fashion e-commerce and how brands can use this insight to reduce returns.

What Fashion Brands Get Wrong About AI Adoption (And How to Fix It)

AI in fashion promises speed and precision but many brands struggle with implementation. Here’s what they get wrong about AI adoption, and how to course-correct for real ROI.

How Sentiment Trends Differ Between Luxury and Mass Market Fashion

Consumer sentiment doesn’t look the same across fashion tiers. Discover how sentiment trends diverge between luxury and mass market and what it means for brand strategy.

Are Microtrends Still Relevant in 2025? A Data Perspective

Microtrends rise and fade fast but are they still worth following in 2025? Discover what the data says about their impact on fashion strategy today.

The Future of Fashion Marketplaces: What Data Tells Us

Fashion marketplaces are evolving fast. Explore the data trends shaping their future from brand performance to consumer behavior and what it means for fashion retailers.

How to Use Predictive Analytics to Shorten Time-to-Market in Fashion

Discover how predictive analytics helps fashion brands accelerate time-to-market by anticipating demand, streamlining design decisions, and optimizing inventory.

Why Local Sentiment Trends Matter More Than Global Buzz

Fashion trends go viral globally, but shopper decisions happen locally. Learn why regional sentiment matters more than global hype and how to act on it with data.

Jordan’s Most Frequently Replenished Apparel Categories in 2025

Discover the most frequently replenished apparel categories at Jordan in 2025. Our analysis of 24,000+ products reveals which styles are driving demand topped by footwear, tops, activewear, and bottoms.

What Consumer Frustrations Reveal About Your Product Strategy

Consumer complaints aren’t just noise, they’re data. Learn how analyzing shopper frustrations can uncover gaps in your fashion product strategy and improve future performance.

How Consumer Behavior Changes Based on Weather and Seasonality

Explore how weather and seasonal shifts influence fashion purchasing decisions and how retailers use data to stay ahead of changing consumer behavior.

Regional Trend Acceleration: How Fast Trends Spread Globally

Fashion trends no longer stay local. Discover how regional trends scale globally and how brands can track and respond to trend acceleration using real-time data.

Why Cultural Context Matters in Fashion Data Interpretation

Fashion data is only as valuable as its interpretation. Discover why understanding cultural context is key to drawing accurate insights and how brands can avoid costly misreads.

Versace’s Top Color Trends in 2025 Tops

Versace’s 2025 tops collection continues to reflect the brand’s iconic blend of luxury, boldness, and attention to detail. Known for turning wardrobe staples into statements, the brand applies the same design philosophy to its t-shirts, polos and blouses merging elevated silhouettes with a strong visual identity. To understand

Levi’s Top Colors for Denim in 2025: Jeans Palette Insights

Levi’s has long set the standard in denim balancing authenticity with evolution. In 2025, the brand continues to refine its jeans offering with a palette that reflects both consumer demand and market adaptability Using Woveninsights’ Market Intelligence module, we analyzed over 6000 Levi’s denim products, Our goal: decode

What Your Abandoned Carts Reveal About Pricing and Preference

Discover how analyzing abandoned carts uncovers hidden pricing and product preference issues. Learn how Woveninsights helps fashion brands decode shopper hesitation.

How Buyer Personas Change Based on Seasonal vs Occasion-Based Shopping

Discover how shopper behavior shifts between seasonal and occasion-based fashion purchases. Learn how Woveninsights helps brands adapt their personas in real time.

The Data Behind Localizing Fashion Assortments by Region

Explore how regional data helps fashion brands localize assortments and meet diverse market needs. See how WovenInsights powers location-based merchandising strategy.

How Return Reasons Reveal Product Design and Fit Flaws

Discover how analyzing return reasons can uncover hidden flaws in fashion design and fit. Learn how WovenInsights helps reduce returns and improve product performance.

Top Replenished Product Categories at Guess in 2025

Guess has long balanced European-inspired style with everyday wearability. To understand which product categories are performing best in 2025, we analyzed data from over 28,000 Guess products using Woveninsights’ Market Insights module, covering a six-month period leading up to May 2025. This article breaks down the top replenished categories

Underwear Color Trends For Love & Lemon

Color plays a subtle but powerful role in shaping consumer appeal especially in intimatewear, where mood and style matter as much as fit. For Love & Lemons, known for its delicate, detail-rich designs, understanding which shades resonate most can help fine-tune product offerings and enhance sell-through Using woveninsights market insights

Michael Kors’ Most Popular Handbag Colors in 2025

Michael Kors has always been known for its classic designs, but in early 2025, it’s the brand’s use of color that’s making waves. Over the past few months, certain handbag shades have clearly resonated with shoppers some timeless, others more seasonal and bold. By looking closely at

Top Apparel Categories Driving Sales at Marks & Spencer

Marks & Spencer (M&S), a longstanding staple of British high street fashion, has maintained strong apparel performance through strategic category focus. Using Woven Insights, we analyzed over 330,000 fashion products from M&S, to uncover the top-performing apparel categories over the past 6 months. In this