Muslimah Akinjole

Why Fashion Returns Are a Data Problem, Not Just a Fit Issue

Explore why fashion returns are more than just sizing errors. Learn how poor data, missing insights, and lack of feedback loops cost fashion retailers millions.

The Psychology Behind Fashion Color Choices: Insights From Consumer Data

Discover how consumer data reveals the psychological impact of color in fashion. Learn how brands can align color strategies with emotional and purchase-driven behavior.

Top Features of Boden’s Best-Selling Product Categories in 2025

To understand what’s resonating with Boden customers in 2025, we analyzed 10,000 fashion products from the brand using Woveninsights market Insights module. Covering data from the last six months, this analysis uncovers the key features driving performance across Boden’s leading apparel categories from standout materials to performance-driven

Mango’s 2025 Colour Palette: Insights from Woveninsights

Mango has long been known for its effortless, trend-forward collections and in 2025, color continues to play a key role in its brand story. To understand which shades are dominating their assortment, we analyzed over 18,000 Mango products from January to May 2025 using Woveninsights market Insights module. From

What Is a Fashion Data Stack and Do You Need One?

A fashion data stack is the foundation of modern retail intelligence. Learn what it includes, how it supports decision-making, and whether your brand needs one.

How Regional Preferences Affect Global Merchandising Strategy

Understanding regional preferences is critical for building a successful global merchandising strategy. Discover how localized insights help brands boost sell-through and reduce inventory risk.

Why Every Fashion Consultant Needs Real-Time Market Benchmarks

Real-time market benchmarks are no longer optional for fashion consultants, they’re essential. Learn how they elevate decision-making, client strategy, and trend responsiveness

Why SKU-Level Insights Are the Missing Piece in Fashion Merchandising

Discover how SKU-level insights give fashion merchandisers a sharper edge in planning, pricing, and inventory unlocking data that category-level reporting often misses.

How to Spot Price Sensitivity Across Fashion Categories Using Review Data

Review data offers direct signals about price sensitivity in fashion. Learn how fashion retailers can use sentiment, language, and rating patterns to adjust pricing strategies by category.

The North Face Outerwear Color Trends for 2025

The North Face continues to lead in performance outerwear by blending functionality with clean, confident design. As outdoor wear increasingly crosses into everyday style, color has become a key part of how consumers connect with the brand. At Woveninsights, we analyzed over 5,000 outerwear products from The North Face

The Secret Behind Bestselling Colors in Fashion (And How to Spot Them Early)

Discover what makes certain colors top sellers in fashion, and how AI-driven tools help brands predict color trends before they peak boosting sell-through and reducing markdown risk.

What AI Detects in Fashion Trends That Human Analysts Miss

Discover how AI uncovers early fashion trend signals, hidden patterns, and consumer behaviors that even the best human analysts can miss, giving brands a competitive edge in a fast-moving industry.

Why Replenishment Speed Matters: What Top Fashion Brands Know That Others Don’t

Discover why replenishment speed is a key growth driver in fashion retail. Learn how top brands like Zara and Uniqlo use fast restocking to boost sales, reduce waste, and stay ahead of demand.

What’s Driving Negative Reviews in Fashion Retail? A Data Deep Dive

Fashion returns and bad reviews are more than noise. Here’s what the data says about what’s driving negative sentiment and how retailers can respond early.

5 Warning Signs Your Fashion Brand is Misreading Consumer Sentiment

Misreading consumer sentiment leads to product flops and brand damage. Here are 5 warning signs your fashion brand might be getting it wrong and how to fix it with the right data.

Building Geo-Specific Fashion Personas with Sentiment Data

Fashion personas are evolving. Learn how sentiment data helps brands build geo-specific profiles that reflect real consumer attitudes, preferences, and expectations

Eco-Fashion Highlights: Berlin Fashion Week SS26

Explore the most sustainable collections from Berlin Fashion Week SS26. From circular fashion to upcycled materials, see how brands like Sezgin, Haderlump, and Palmwine IceCREAM are leading the way in eco-conscious design.

Dolce & Gabbana 2025 Color Insights: Insights from Woveninsights

Dolce & Gabbana’s use of color has always played a central role in defining the brand’s bold, expressive aesthetic. But in 2025, it’s about how color choices align with shopper demand and merchandising impact. To uncover what’s driving performance, WovenInsights market Insights module analyzed Dolce &

Boohoo’s Best-Selling Women’s Sweatshirts and Hoodies in 2025

Boohoo has carved out a stronghold in fast, affordable women’s fashion, especially in casualwear. Hoodies and sweatshirts have remained a core part of its offering, catering to trend-led and comfort-first shoppers alike. To better understand what’s working in this category, Woveninsights analyzed over 6,000 women’s sweatshirts

What Makes a Fashion Item Replenishable?

Replenishment isn’t just about basics. Discover how AI-powered tracking identifies which fashion items deserve restocking and why replenishable SKUs are strategic growth levers.

From Ratings to Revenue: How Customer Reviews Predict Product Success

Customer reviews do more than build trust, they forecast performance. Learn how fashion brands can use review data to predict and improve product success.

Understanding Fashion Data: Key Metrics Every Retailer Should Track

Fashion data is only as powerful as the metrics you follow. Discover the essential KPIs every fashion retailer should monitor to stay competitive and profitable.

Using Consumer Data to Justify Price Increases Without Losing Customers

Price hikes are inevitable but customer churn doesn’t have to be. Learn how to use consumer data to justify price increases and protect brand loyalty.

Why Regional Product Fit Matters in Merchandising

One size doesn’t fit all markets. Discover why regional product fit is key to successful fashion merchandising and how data helps you get it right.

Using Data to Decide When to Launch Seasonal vs Evergreen SKUs

Timing is everything. Learn how fashion brands use data to decide when to launch seasonal products and when to invest in evergreen SKUs for long-term performance.