Circular Fashion Retail Insights: Top Features, Categories, and Colors of 2024

The Circular fashion industry functions on principles such as Design For Longevity, Reduce - Reuse - Recycle, and Advocacy For Recycled Products and Circular Brands. Research shows that the resale market alone is expected to grow 11 times faster than traditional retail, reaching a projected value of $84 billion by 2030

In alignment with changing consumer demand, more brands are embracing circular fashion in order to gain a competitive edge while reducing their carbon footprints.

We analyzed more than 200 thousand Recycled items in the global fashion market to determine the top colours, categories, and features in the Circular fashion category.

While the research and analysis process would normally take months if done manually, Woven Insights makes real-time fashion market and consumer insights readily available to users at the click of a button.

This article will highlight the most in-demand brands, categories, and colours for recycled fashion items in 2024 - providing a overview of the Circular fashion retail landscape from a demand perspective.

The Most In-Demand Brands For Recycled Clothing

Between January and November 2024, the most in-demand brands for circular fashion were:

1. M&S Collection
2. Gildan
3. Goodmove
4. Lululemon
5. Karl Lagerfield

Using Woven Insights' Market Insights module, we can identify the most in-demand brands using the Replenishment Analysis feature. This feature helps fashion businesses to identify in-demand brands, based on the rate at which their products are being replenished upon selling out.

The Most In-Demand Fashion Categories For Recycled Clothing

Between January and November 2024, the most in-demand fashion categories for circular fashion were:

1. Tops
2. Activewear
3. Boys Clothing
4. Girls Clothing
5. Outerwear

Using the Replenishment Insights feature, we can easily identify in-demand fashion categories, based on the rate at which products in those categories are being replenished upon selling out.

The Most In-Demand Fashion Colours For Recycled Clothing

Between January and November 2024, the most in-demand fashion colours for recycled clothing were:

1. Black
2. Grey
3. White
4. Blue
5. Navy

Using Woven Insights' Market Insights module, we can identify the most in-demand colours using the Replenishment Analysis feature. This feature helps fashion businesses to identify in-demand colours, based on the rate at which products with those colours are being replenished upon selling out.

Key Takeaways and Insights

Understanding these trends is crucial for fashion retailers aiming to optimize their inventory, tailor their marketing strategies, and meet consumer demand more effectively. Here are the key takeaways and strategic insights from the data:

1. Brand Positioning: Brands like M&S Collection have shown that circular fashion can be profitable when done right. Retailers can learn from leading brands' strategies to enhance their market positioning.
2. Colour Strategy: Black remains the most popular colour in fashion retail, across almost all segments. The top colours listed earlier suggest that plus size consumers favour versatile and easy-to-pair colours.
3. Data-Driven Decisions: Leveraging tools like Woven Insights allows retailers to make informed decisions based on real-time fashion retail market and consumer insights. This proactive approach can lead to better inventory management, reduced stockouts, increased customer satisfaction, and revenue growth.

Conclusion

The winning fashion businesses are those who will continually monitor consumer behaviour, adapt to emerging trends, and leverage data-driven insights to refine their strategies. By doing so, they can not only meet but exceed consumer expectations, ensuring sustained growth and success in the competitive fashion retail market.

Woven Insights provides the resources necessary for this continuous adaptation, empowering retailers to navigate the complexities of the market with confidence and precision. Get started today by clicking on the Book a demo button at the top of your screem.