Demand Insights For Trouser Fashion
We analyzed over 300k garments in the global trouser market, to identify the most in-demand colors, styles, and features shaping the industry.
Trousers have evolved, from underwear clothing worn by men for protection against the cold as far back as the 12th century, to everyday clothing worldwide, worn casually and formally, by people of all genders.
We analyzed over 300k garments in the global trouser market, to identify the most in-demand colors, styles, and features shaping the industry.
While traditional research and analysis methods could take months to deliver such insights, Woven Insights provides real-time fashion market and consumer data at the click of a button.
This article will highlight the most in-demand brands, categories, and colours offering a comprehensive overview of the trouser fashion retail landscape from a demand perspective.
The Most In-Demand Brands For Trouser Fashion
Between January and December 2024, the most in-demand brands for trousers fashion were:
- Boohooman
- M&S Collection
- Lululemon
- Yours
- Lois Jeans
Using Woven Insights' Market Insights module, we can identify the most in-demand brands using the Replenishment Analysis feature. This feature helps fashion businesses to identify in-demand brands, based on the rate at which their products are being replenished upon selling out.
The Most In-Demand Fashion Features For Trousers Fashion
The most in-demand features for female fashion were:
- Cotton
- Stretch
- Relaxed Fit
- Regular Fit
- Recycled
Using the Replenishment Insights feature, we can easily identify in-demand fashion features, based on the rate at which products with those features are being replenished upon selling out.
The Most In-Demand Colours In Trouser Fashion
Between January and December 2024, the most in-demand colours for trousers were:
- Black
- Grey
- Blue
- Green
- Beige
Using the Replenishment Insights feature, we can easily identify in-demand fashion colours, based on the rate at which products with those colours are being replenished upon selling out.
The Most In-Demand Fashion Categories For Trousers
The most in-demand categories for trousers were:
- Cargo Pants
- Jeans
- Activewear
- Joggers
- Boys' Clothes
Using the Replenishment Insights feature, we can easily identify in-demand fashion categories, based on the rate at which products in those categories are being replenished upon selling out.
About Woven Insights
Imagine if you had access to real-time in-depth fashion retail market and consumer insights, from more than 70 million real shoppers and 20+ million analyzed fashion items from global fashion brands.
That's basically what Woven Insights offers fashion brands, manufacturers and research teams of all sizes - with the best pricing in the industry.
Introducing Woven Insights
Woven Insights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.
Click on the Book a demo button below to get started today.
