Fashion Merchandising Insights for Finland

Helen Adebayo

• 3 min read
202

Merchandising insights in the Finnish fashion market highlight a landscape shaped by evolving consumer preferences, sustainability concerns, and the increasing impact of digital commerce. Finland’s apparel market is experiencing steady growth, driven by a strong emphasis on ethical fashion, functional design, and seasonality. In 2025, the revenue in the Apparel market in Finland is estimated to be US$4.50bn and It is projected to have an annual growth rate of 0.93% (CAGR 2025-2029).

Using Woven Insights' Market Insights solution, businesses gain access to real-time data on color trends, assortment dynamics, pricing fluctuations, and demand insights specific to the fashion industry.

Using Woven Insights' Market Insights solution, you get easy access to color, assortment, price and demand insights specific to the fashion industry.

We analyzed more than 150,000 fashion items in the Finnish fashion market to determine the most popular colors, categories, and features.

What is the Overall Dominant Color in the Finnish Fashion

Here is a breakdown of the most popular color of fashion items in Finland:

Source: Woven Insights

Here is a breakdown of the most popular colors of fashion items in Finland for 2024:

The most popular colors for tops in the Finnish fashion market are:

Black (19%), White (11%), Navy (8%), Blue (7%), Green (4%)

Source: Woven Insights

The most popular colors for bottoms in the Finnish fashion market are:

Black (23%), Blue (12%), Grey (7%), Green (6%)

Source: Woven Insights

The most popular colors for dresses in Finland are:

Black (17%), White (12%), Green (3%), Red (3%), Stone (3%)

Source: Woven Insights

Generally, the most popular color across all categories in the Finnish fashion market are:

Black (22%), Blue (7%), Green(6%), Grey (3%). Cinnamon Brown (5%)

Source: Woven Insights

Generally, the most popular color across all categories in the Finnish fashion market market are:

White (25%), Black (23%), Grey (10%). Blue(6%),Cinnamon Brown (5%)

Source: Woven Insights

About Woven Insights

Woven Insights is a comprehensive market analytics solution that provides fashion brands with real-time access to retail market and consumer insights, sourced from over 70 million real shoppers and 20 million analyzed fashion products. Our platform helps brands track market trends, assess competitor performance, and refine product strategies with precision.

Woven Insights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.

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