Knitwear Fashion Retail Trends 2024

The global knitwear retail industry has been experiencing significant growth, driven by various factors including changing fashion trends, rising disposable incomes, and the increasing demand for sustainable and ethically produced garments.

The market is projected to continue expanding, with forecasts indicating a compound annual growth rate (CAGR) of approximately 12.10% from 2024 to 2030, potentially reaching a market size of USD 1,605.69 billion by 2030.

We analyzed more than 400 thousand knitted fashion items in the global fashion market to determine the most popular colours, categories, and features in the overall Knitwear fashion category.

While the research and analysis process would normally take months if done manually, Woven Insights makes real-time fashion market and consumer insights readily available to users at the click of a button.

Now, let's dive into the insights...

The Most Popular Colours in the Knitwear Category

Here is a breakdown of the most popular colours in Knitwear fashion:

What Are The Most Popular Colours For Knitwear Tops?

The most popular colours for Knitwear tops are Black (20%), Blue (11%), Grey (9%), White (8%), and Green (7%).

What Are The Most Popular Colours For Knitwear Shorts?

The most popular colours for Knitwear tops are Black (24%), Blue (12%), Grey (11%), Green (7%), and White (5%).

What Are The Most Popular Colours For Knitwear Bottoms?

The most popular colours for Knitwear bottoms (pants and skirts) are Black (28%), Grey (11%), Blue (10%), Green (6%), and Navy (3%).

What Are The Most Popular Colours In Knitwear Overall?

Overall, the most popular colours in Knitwear are Black (36%), Blue (13%), Grey (13%), White (5%), Pink (3.8%), and Multicolour (3%).

The results of this analysis further proves that Black is generally the most popular colour in fashion, across almost every category and market segment.

The Most Popular Features In Knitwear Fashion

Here is a breakdown of the most popular features of items that fall in the Knitwear category:

The Most Popular Print & Pattern types in Knitwear Fashion

The most popular print and pattern types featured in the Knitwear fashion category are Embroidery (32%), Plain (29%), Striped (14%), Color Block (7%) , and Floral Print (5%).

The Most Popular Fit Types in Knitwear Fashion

The most popular fit types featured in the Knitwear fashion category are Relaxed Fit (56%), Oversized Fit (26%) , Regular Fit (12%), Slim Fit (5%), and Loose Fit (2%).

The Most Popular Neckline Types In Knitwear Fashion

The most popular Neckline types featured in the Knitwear category are V-neck (44%), Crew Neck (42%), Collarless (10%), and Scoop Neck (2%).

About Woven Insights

Imagine if you had access to real-time fashion retail market and consumer insights, from more than 60 million real shoppers and millions of analyzed fashion items from global fashion brands.

That's basically what Woven Insights offers fashion brands, manufacturers and research teams of all sizes - with the best pricing in the industry.

Woven Insights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.

Click on the Book a demo button at the top of your screen to get started today.