Maternity Wear Demand Insights For 2024
This article will highlight the most in-demand brands, categories, and colours by soon-to-be mothers in 2024 - providing a overview of the Maternity Wear retail landscape from a demand perspective.
In 2024, the demand for maternity wear is driven by shifting lifestyles and preferences, with women prioritizing both comfort and fashion during pregnancy. These modern mothers, particularly working women in developing and emerging markets, are fueling growth in the maternity wear sector.
Their rising fashion consciousness has led to a surge in demand for stylish outerwear that transitions seamlessly between office and casual settings. Additionally, the accessibility of maternity clothing through online platforms, specialty boutiques, and dedicated retail spaces is providing expectant mothers with a broader range of options, further propelling the market's expansion.
We analyzed 12,000+ Maternity Wear items in the global fashion market to determine the top colours, categories, and features in 2024.
While the research and analysis process would normally take months if done manually, Woven Insights makes real-time fashion market and consumer insights readily available to users at the click of a button.
This article will highlight the most in-demand brands, categories, and colours by soon-to-be mothers in 2024 - providing a overview of the Maternity Wear retail landscape from a demand perspective.
Introducing Woven Insights
The Most In-Demand Brands For Maternity Wear
Between January and November 2024, the most in-demand brands for Maternity Wear were:
- Boohoo
- PrettyLittleThing
- Bump It Up
- Cosabella
- M&S Collection
Using Woven Insights' Market Insights module, we can identify the most in-demand brands using the Replenishment Analysis feature. This feature helps fashion businesses to identify in-demand brands, based on the rate at which their products are being replenished upon selling out.
The Most In-Demand Fashion Categories For Maternity Wear
Between January and November 2024, the most in-demand fashion categories for Maternity Wear were:
- Dresses
- Bottoms
- Tops
- Nightwear
- Maternity Underwear
Using the Replenishment Insights feature, we can easily identify in-demand fashion categories, based on the rate at which products in those categories are being replenished upon selling out.
The Most In-Demand Fashion Colours For Maternity Wear
Between January and November 2024, the most in-demand fashion colours for Maternity Wear were:
- Black
- Grey
- White
- Blue
- Navy
Using Woven Insights' Market Insights module, we can identify the most in-demand colours using the Replenishment Analysis feature. This feature helps fashion businesses to identify in-demand colours, based on the rate at which products with those colours are being replenished upon selling out.
Conclusion
The winning fashion businesses are those who will continually monitor consumer behaviour, adapt to emerging trends, and leverage data-driven insights to refine their strategies. By doing so, they can not only meet but exceed consumer expectations, ensuring sustained growth and success in the competitive fashion retail market.
Woven Insights provides the resources necessary for this continuous adaptation, empowering retailers to navigate the complexities of the market with confidence and precision. Get started today by clicking on the Book a demo button at the top of your screem.