Maternity Wear Fashion Insights For 2024

Designed to accommodate the changing shapes and requirements of pregnancy, maternity fashion features essentials such as elastic waistbands, stretchy fabrics, and ample belly space.

Modern mothers, particularly working women in developing and emerging markets, are fueling growth in the maternity wear sector. Little wonder that The Global Maternity Wear Market Size is Anticipated to Exceed USD 44.24 Billion by 2033, Growing at a CAGR of 8.27% from 2023 to 2033.

Their rising fashion consciousness has led to a surge in demand for stylish dresses and outerwear that transitions seamlessly between office and casual settings. As maternity fashion gains mainstream acceptance, the maternity wear industry is positioned for significant growth in the coming year.

For this article, we analyzed 12,000+ Maternity Wear items in the global fashion market to determine the most popular product categories, colours, and styles featured in the catalogs of fashion brands that serve pregnant women.

While the research and analysis process would normally take weeks if done manually, Woven Insights makes real-time fashion market and consumer insights readily available to users at the click of a button.

Now, let's dive into the insights...

The Most Popular Colours in Maternity Wear

Here is a breakdown of the most popular colours in Plus Size fashion:

What Are The Most Popular Colours For Maternity Dresses?

The most popular colours of Maternity Dresses are Black (27%), Pink (8%),White (8%), Green(8%), and Blue (7%).

What Are The Most Popular Colours For Maternity Tops?

The most popular colours for Maternity Tops are Black (30%), White (13%), Grey (8%), Beige (6%), and Green (6%).

What Are The Most Popular Colours For Maternity Bottoms?

The most popular colours for Maternity bottoms (shorts, pants and skirts) are Black (39%), Blue (9%), Grey (8%), Green (5%), and Beige (4%).

What Are The Most Popular Colours For Maternity Jumpsuits?

The most popular colours of Jumpsuits in the Maternity Wear segment are Black (41%), Green (8%), Grey (5%), Beige (4%), and Pink (4%).

What Are The Most Popular Colours For Maternity Nightwear?

The most popular colours of Nightwear in the Maternity Wear segment are Black (30%), Grey (19%), Pink (12%), White (6%), and Blue (4%).

What Are The Most Popular Colours In Maternity Fashion Overall?

Overall, the most popular colours of items in the Maternity Wear fashion category are:

• Black (44%)
• White (10%)
• Green (8%)
• Grey (8%)
• Blue (8%)

The results of this analysis further proves that Black is generally the most popular colour in fashion, across almost all categories and market segments.

Black is also the most popular colour for Maternity Wear across all brands, as shown in the screenshot above. If you didn't know that, now you do (you're welcome).

The Most Popular Features In Maternity Fashion

Here is a breakdown of the most popular features of items that fall in the Maternity Wear segment:

The Most Popular Print & Pattern types in Maternity Wear

The most popular print and pattern types featured in the Maternity Wear segment are Plain (52%), Floral Print (26%), Striped (5%), Marble (4%) and Polka Dot (2%).

The Most Popular Fit Types in Maternity Wear

The most popular fit types featured in the Maternity Wear segment are Oversized Fit (76%), Relaxed Fit (10%), Regular Fit (9%), and Fitted (5%).

The Most Popular Silhouette Types in Maternity Wear

The most popular Silhouette types featured in the Maternity Wear segment are Wide Leg Silhouette (57%), Flare Silhouette (18%), Straight Silhouette (16%), Baggy Silhouette (5%), and Asymetric Silhouette (1%).

The Most Popular Neckline Types In Maternity Wear

The most popular Neckline types featured in the Maternity Wear segment are V-neck (20%), Crew Neck (17%), Collarless (13%), Square Neckline (12%) and Cowl Neck (10%).

About Woven Insights

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Woven Insights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.

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