Merchandising Insights For Boys Clothing

Helen Adebayo

• 4 min read
Merchandising Insights For Boys Clothing

The boys' clothing market is continuously evolving, driven by shifting consumer preferences, seasonal trends, and the growing impact of digital commerce. Parents and guardians are increasingly seeking stylish yet functional apparel, prioritizing durability, comfort, and sustainable materials. In 2025, the global children's apparel market is expected to reach significant growth, with a steady demand for boys' clothing across various regions. The revenue in the Children's Apparel market worldwide is estimated to be US$285.78bn and is projected to experience an annual growth rate of 2.37% from 2025 to 2029 (CAGR 2025-2029). 

Using Woven Insights' Market Insights solution, businesses gain access to real-time data on color trends, assortment dynamics, pricing fluctuations, and demand insights specific to boys' fashion. This allows brands to refine their merchandising strategies, ensuring they cater to current consumer preferences effectively.

We analyzed over 200,000 boys' fashion items to determine the most popular colors, categories, and features shaping the market.

What is the Overall Dominant Color in Boys' Clothing?

Here is a breakdown of the most popular colors of boys' fashion items for 2024:

The most popular colors for tops in the boys' fashion market are:

Black (21%), White (14%), Blue (7%), Grey (6%), Green (5%)

The most popular colors for bottoms in the boys' fashion market are:

Black (24%), Blue (13%), Grey (8%), Green (4%), Navy (3%)

The most popular colors for outerwear in the boys' fashion market are:

Black (23%), Grey (8%), Blue (7%), Green (5%), White (5%)

The most popular colors for T-shirt in the boys' fashion market are:

Black (27%), White (19%), Grey (7%), Blue (6%), Green (4%)

Here is a breakdown of the most popular features of boys' fashion items:

The most popular print types featured in boys' fashion are:

Embroidery (53%), Striped (28%), Logo Print (6%), Camo Print (5%),

The most popular neckline in boys' fashion are:

Crew Neck (88%), V-Neck (10%), Round Neck (0.87%), Collar (0.53%)

The most popular fit types featured in boys' fashion are:

Regular Fit (75%), Relaxed Fit (18%), Oversized Fit (5%)

The most popular waistline in boys' fashion are:

High Waist (90%), Low Waist (10%)

Key Takeaways for Merchandisers

  1. Color Dominance: Black, blue, and grey are the dominant colors across all categories, indicating a preference for versatile and practical hues.
  2. Assortment Strategies: Brands should focus on offering a balanced mix of trendy and classic colors to cater to varying consumer preferences.
  3. Seasonal Demand: Lighter shades like white and green see an uptick in summer, while darker hues such as black and navy are more popular in colder months.
  4. Sustainability Matters: Parents are increasingly looking for eco-friendly and organic fabrics, making sustainability a crucial factor in merchandising strategies.

By leveraging Woven Insights’ data-driven approach, fashion brands can optimize their boys' clothing assortment, pricing, and marketing strategies to stay ahead of market trends and consumer demands.

About Woven Insights

Woven Insights is a comprehensive market analytics solution that provides fashion brands with real-time access to retail market and consumer insights, sourced from over 70 million real shoppers and 20 million analyzed fashion products. Our platform helps brands track market trends, assess competitor performance, and refine product strategies with precision.

Woven Insights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.

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