Merchandising Insights For Sweater Fashion
We analyzed over 400,000 sweaters, sweatshirts and sweater dresses from the global fashion market to identify key design trends. The analysis revealed the most popular colors, styles and features defining the sweater fashion category.
From collegiate locker rooms to haute couture runways, the humble sweatshirt has evolved into a universal symbol of comfort, self-expression, and cultural identity. Once dismissed as mere athletic wear, this wardrobe staple now sits at the intersection of fashion, technology, and global commerce.
We analyzed over 400,000 sweaters, sweatshirts and sweater dresses from the global fashion market to identify key trends. The analysis revealed the most popular colors, styles and features defining the sweater fashion category.
While the research and analysis process would normally take months if done manually, Woven Insights makes real-time fashion retail market and consumer insights readily available to users at the click of a button.
The Most Popular Colours in the Sweater Category
Here is a breakdown of the most popular colours for Sweater items:
What Are The Most Popular Colours For Sweatshirts?
The most popular sweatshirt colours are Black (23%), Grey (13%), White (12%), Navy (5%), and Blue (5%).
What Are The Most Popular Colours For Sweaters?
The most popular sweater colours are Black (15%), Grey (7%), White (7%), Blue (6%), and Multicolour (5%).
What Are The Most Popular Colours For Outerwear Sweaters?
The most popular colours for outerwear in the sweater category are Black (20%), Grey (11%), White (7%), Blue (7%), and Green (5%).
What Are The Most Popular Colours For Plus Size Sweaters?
The most popular colours for plus size sweaters are Black (23%), Grey (9%), Multicolour (7%), White (6%), and Green (5%).
What Are The Most Popular Colours For Sweaters Overall?
Across all fashion brands and retailers around the world, Black and grey dominate the color palette with the third most popular color varying significantly.
This suggests that while there is a strong demand for neutral colors, there is also an opportunity for differentiation by offering a wider range of third colors.
The Most Popular Fashion Features in the Sweater Category
Here is a breakdown of the most popular features of items that fall in the Sweater category:
The Most Popular Print & Pattern types in Sweater Fashion
The most popular print and pattern types featured in the Sweaters category are Embroidery (48%), Striped (23%), Floral Print (9%), Plain (31%), and Fair Isle (3%).
The Most Popular Fit Types in Sweaters
The most popular fit types featured in the Sweaters fashion category are Regular Fit (43%), Oversized Fit (32%), Relaxed Fit (24%), Slim Fit (1%), and Loose Fit (1%).
Obviously, a majority of sweaters are worn in winter - duh-uh!
About Woven Insights
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