Plus Size Fashion Retail Insights: Top Features, Categories, and Colors of 2024

The plus-size fashion industry is thriving, transforming from an underserved niche to a vibrant market embracing inclusivity, diversity, and sustainability. Projected to grow at a compound annual growth rate (CAGR) of 5.1% from 2024 to 2032, this sector is reshaping global fashion.

With growing consumer demand for stylish options and representation across sizes, fueled by the amplification of body positivity by social media, plus-size fashion is not only growing but also redefining the narrative around beauty and style.

We analyzed more than 500 thousand Plus Size items in the global fashion market to determine the top colours, categories, and features in the Plus Size fashion category.

While the research and analysis process would normally take months if done manually, Woven Insights makes real-time fashion market and consumer insights readily available to users at the click of a button.

This article will highlight the most in-demand brands, categories, and colours of 2024 - providing a comprehensive overview of the Plus Size fashion retail landscape from a demand perspective.

The Most In-Demand Brands For Plus Size Fashion

Between January and November 2024, the most in-demand brands for plus-size fashion were:

1. Boohoo
2. Yours
3. Shein
4. Limited Collection
5. Land's End

Using Woven Insights' Market Insights module, we can identify the most in-demand brands using the Replenishment Analysis feature. This feature helps fashion businesses to identify in-demand brands, based on the rate at which their products are being replenished upon selling out.

The Most In-Demand Fashion Categories For Plus Size Fashion

Between January and November 2024, the most in-demand fashion categories for plus-size fashion were:

1. Tops
2. Dresses
3. Bottoms
4. T-shirts
5. Outerwear

Using the Replenishment Insights feature, we can easily identify in-demand fashion categories, based on the rate at which products in those categories are being replenished upon selling out.

The Most In-Demand Fashion Colours For Plus Size Fashion

Between January and November 2024, the most in-demand fashion colours for plus-size fashion were:

1. Black
2. Blue
3. Green
4. White
5. Pink

Using Woven Insights' Market Insights module, we can identify the most in-demand colours using the Replenishment Analysis feature. This feature helps fashion businesses to identify in-demand colours, based on the rate at which products with those colours are being replenished upon selling out.

Key Takeaways and Insights

Understanding these trends is crucial for fashion retailers aiming to optimize their inventory, tailor their marketing strategies, and meet consumer demand more effectively. Here are the key takeaways and strategic insights from the data:

1. Brand Positioning: Brands like Boohoo have shown that inclusive sizing can be profitable when done right. Retailers can learn from these brands' strategies to enhance their market positioning.
2. Category Focus: The average American woman, for example, now wears a size 16-18. Tops, bottoms, and dresses showing high replenishment rates in plus size clothing reflects that.
3. Colour Strategy: Black remains the most popular colour in fashion retail. The top colours listed earlier suggest that plus size consumers favour versatile and easy-to-pair colours.
4. Data-Driven Decisions: Leveraging tools like Woven Insights allows retailers to make informed decisions based on real-time fashion retail market and consumer insights. This proactive approach can lead to better inventory management, reduced stockouts, increased customer satisfaction, and revenue growth.

Future Outlook

As 2024 comes to an end, staying informed about market trends will be more important than ever. The Plus Size fashion market is expected to grow to USD 400.74 billion by 2032.

The winning fashion businesses are those who will continually monitor consumer behaviour, adapt to emerging trends, and leverage data-driven insights to refine their strategies. By doing so, they can not only meet but exceed consumer expectations, ensuring sustained growth and success in the competitive fashion retail market.

Woven Insights provides the resources necessary for this continuous adaptation, empowering retailers to navigate the complexities of the market with confidence and precision. Get started today by clicking on the Book a demo button at the top of your screem.