Plus-Size Fashion Retail Trends 2024
We analyzed more than 500 thousand Plus Size items in the global fashion market to determine the most popular colours, styles, features and materials in the Plus Size fashion category.
The term "Plus Size Fashion" often refers to clothing above a U.S. size 12 - the largest size typically offered by many mainstream retailers. However, the average American woman today wears a size 16. This indicates that, while sizes 12 and above are termed as "inclusive clothing", many people wear them and should not need to feel included as if they’re an outlier.
The plus-size fashion retail industry has seen significant growth and transformation in recent years, driven by changing consumer attitudes and increased demand for inclusivity.
We analyzed more than 500 thousand Plus Size items in the global fashion market to determine the most popular colours, styles, and features in the Plus Size fashion category.
While the research and analysis process would normally take months if done manually, Woven Insights makes real-time fashion market and consumer insights readily available to users at the click of a button.
Now, let's dive into the insights...
The Most Popular Colours in Plus Size Fashion
Here is a breakdown of the most popular colours in Plus Size fashion:
What Are The Most Popular Colours For Plus Size Tops?
The most popular colours for plus size tops are Black (24%), Multicolour (12%), White (11%), Pink (5%), and Blue (5%).
What Are The Most Popular Colours For Plus Size Dresses?
The most popular colours for plus size tops are Black (24%), Multicolour (14%), Blue (11%), Green (6%), and Pink (6%).
What Are The Most Popular Colours For Plus Size Bottoms?
The most popular colours for plus size bottoms (shorts, pants and skirts) are Black (30%), Blue (11%), Grey (7%), Multicolour (6%), and Green (4%).
What Are The Most Popular Colours In Plus Size Fashion Overall?
Overall, the most popular colours in Plus Size fashion are:
- Black (36%)
- Multicolour (15%)
- White (6%)
- Blue (6%)
- Green (5%)
- Pink (5%)
- Grey (4%)
- Red (4%)
- Beige (2%)
- Brown (2%)
The results of this analysis further proves that Black is generally the most popular colour in fashion, across almost all categories and market segments. If you didn't know that, now you do (you're welcome).
The Most Popular Features In Plus Size Fashion
Here is a breakdown of the most popular features of items that fall in the Plus Size fashion category:
The Most Popular Print & Pattern types in Plus Size Fashion
The most popular print and pattern types featured in the Plus Size fashion category are Floral Print (55%), Plain (23%), Striped (10%), Embroidery (5%) and Marble Print (2%).
The Most Popular Fit Types in Plus Size Fashion
The most popular fit types featured in the Plus Size fashion category are Oversized Fit (57%), Regular Fit (18%), Relaxed Fit (12%), Loose Fit (6%), and Slim Fit (6%).
The Most Popular Neckline Types In Plus Size Fashion
The most popular Neckline types featured in the Plus Size Fashion category are V-neck (82%), Crew Neck (10%), Collarless (4%), Collared (1%) and Plunging Neckline (0.71%).
About Woven Insights
Imagine if you had access to real-time fashion retail market and consumer insights, from more than 60 million real shoppers and millions of analyzed fashion items from global fashion brands.
That's basically what Woven Insights offers fashion brands, manufacturers and research teams of all sizes - with the best pricing in the industry.
Introducing Woven Insights
Woven Insights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.
Click on the Book a demo button at the top of your screen to get started today.