What Are The Most Popular Colours in Fashion?
Black is the most popular colour in the Fashion industry. But is it though? How do we know? Do we even know? Let's find out.
Black is the most popular colour in the Fashion retail market. But is it though? How do we know? Do we even know?
I was speaking with a colleague recently about shopping and I passively mentioned how black is the most popular colour in the Fashion industry. I could immediately tell from her countenance, the slight sense of doubt she had for my claim.
Of course I didn't provide her with data to back it as I was merely glossing over it to make a different point. However, I did have data to back it because this was something I had been constantly familiar with from inspecting Fashion retail analytics data.
After having that experience, I decided to put together this Article which will run through Fashion market data to identify the most popular colours in the following Categories:
- Tops (T-shirts, Shirts, etc.)
- Pants/Trousers
- Dresses
- Shorts
To achieve this, I will be using Woven Insights' Fashion Market Analytics Module. It contains data from various Fashion markets (UK, US, CA, AU, etc.), and comes with helpful data visualisation graphs that can give you an overview of the state of the Fashion Retail Market.
What Are The Most Popular Fashion Colours In The Tops Category?
Starting with Tops, the leading colours in the Category are Black, White, and Grey, in that order (see screenshot below).
What Are The Most Popular Fashion Colours In The Pants/Trousers Category?
Moving over to Trousers we see a slight change with the leading colours coming out to be Black, Blue, and Grey. So Black still comes out top, but White gets relegated from the list and and is replaced by Blue. I'm guessing this is the case because there'll be a lot of Jeans in this category.
What Are The Most Popular Fashion Colours In The Dresses Category?
Ok, so now we are in the Dresses Category and it presents an interesting twist. This time, it's Grey who gets relegated, with the leading colours coming out to be Black, Blue, White, and Pink respectively. I guess it makes sense that Pink appears here because because for the Dresses category, the Gender is narrowed down.
What Are The Most Popular Fashion Colours In The Shorts Category?
In the Shorts Category, order is restored for colour Grey, with the most popular colours coming out as Black, Blue, Grey, and Green.
What Are The Most Popular Fashion Colours Overall?
Based on the data so far, there's no doubt that Black is the most popular colour here, but what would make the top 3 colours altogether? Judging by how the colours have tussled from Category to Category, it seems the colours that came out tops overall were Black as 1st, Blue as 2nd, and the 3rd position being a little ambiguous between White and Grey (talk about Grey area).
But no worries here, there's an option on Woven Insights to see the leading dominant colours overall and the output is as seen in the screenshot below.
So interestingly, the overall top 3 popular colours in Fashion are actually Black, White, and Blue, in that order.
Conclusion
Data is King, but so is Black!
About Woven Insights
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That's basically what Woven Insights offers fashion brands and manufacturers of all sizes - with the best pricing in the industry.
But don't take my word for it - learn more about Woven Insights here