2024 Fashion Demand Insights for Lingerie
From its origins as a practical necessity, lingerie has blossomed into a symbol of empowerment, self-expression, and confidence. This evolution has driven a dynamic, multi-billion-dollar industry, continually reshaped by consumer demands, technological innovations, and cultural change.
To understand the defining trends in the global lingerie market, we analyzed over 300,000 garments. The analysis yielded key insights, including the most sought-after colors, styles, and features driving consumer preferences today
While traditional research and analysis methods could take months to deliver such insights, Woven Insights provides real-time fashion market and consumer data at the click of a button.
This article will highlight the most in-demand brands, categories, and colours offering a comprehensive overview of the lingerie fashion retail landscape from a demand perspective.
The Most In-Demand Brands For Lingerie Fashion
Between January and December 2024, the most in-demand brands for lingerie fashion were:
- B by Boutique
- Body by M&S
- M&S Collection
- Rosie
- Boohoo
Using Woven Insights' Market Insights module, we can identify the most in-demand brands using the Replenishment Analysis feature. This feature helps fashion businesses to identify in-demand brands, based on the rate at which their products are being replenished upon selling out.
The Most In-Demand Fashion Features For Lingerie Fashion
The most in-demand features for lingerie were:
- Stretch
- Padded
- Mesh
- Cotton
- Satin
Using the Replenishment Insights feature, we can easily identify in-demand fashion features, based on the rate at which products with those features are being replenished upon selling out.
The Most In-Demand Colours In Lingerie Fashion
Between January and December 2024, the most in-demand colours for lingerie were:
- Black
- White
- Blue
- Red
- Pink
Using the Replenishment Insights feature, we can easily identify in-demand fashion colours, based on the rate at which products with those colours are being replenished upon selling out.
The Most In-Demand Fashion Categories For Lingerie
The most in-demand categories for lingerie were:
- Lingerie
- Bra
- Underwear
- Plus size
- Shapewear
Using the Replenishment Insights feature, we can easily identify in-demand fashion categories, based on the rate at which products in those categories are being replenished upon selling out.
About Woven Insights
Imagine if you had access to real-time in-depth fashion retail market and consumer insights, from more than 70 million real shoppers and 20+ million analyzed fashion items from global fashion brands.
That's basically what Woven Insights offers fashion brands, manufacturers and research teams of all sizes - with the best pricing in the industry.
Introducing Woven Insights
Woven Insights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.
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