2024 Fashion Merchandising Insights For Australia
Merchandising insights in the Australian fashion market reveal a dynamic landscape shaped by shifting consumer preferences, sustainability trends, and the growing influence of digital commerce. In 2024, Australia's apparel market revenue amounted to around 33.4 billion Australian dollars, marking a rise from the previous year. By 2029, the country's apparel market revenue is expected to reach approximately 38.5 billion Australian dollars.
With a strong focus on seasonal demand, localized assortments, and data-driven decision-making, brands and retailers are leveraging market analytics to optimize product selection, pricing, and inventory management
We analyzed more than 2o0 thousand fashion items in the Australia fashion market to determine the most popular colours, categories, and features.
The Most Popular Colours Of Fashion Items in Australia
Here is a breakdown of the most popular colours of some fashion items in Australia for 2024:
What Are The Most Popular Colours For Top?
The most popular colours for Tops in the Australia Fashion Market are Black (14%), Ivory (9%), Navy (7%), Blue (6%), and White (5%).
What Are The Most Popular Colours For Bottoms?
The most popular colours for Bottoms in the Australia Fashion Market are Black (24%), Navy (7%), Blue Jean (6%), Blue (5%), and Ivory(4%).
What Are The Most Popular Colours For Dresses?
The most popular colours for Dresses are Black (23%), Blue (7%), Navy (7%), Ivory (4%), and Pink (3%).
What Are The Most Popular Colours Overall?
Generally, the most popular colours across all brands in the Australian Fashion Market is Black.
The Most Popular Features In Australian Fashion
Here is a breakdown of the most popular features of items in Australia:
The Most Popular Print types in Australia Fashion Market
The most popular Print types featured in the Australian fashion market are Embroidery (40%), Floral (32%), Striped (20%), Metallic (8%), and Plain (0.24%).
The Most Popular Fit types in Australia Fashion Market
The most popular Fit types featured in the Australian Fashion market are Regular Fit (81%), Relaxed Fit (10%), Slim Fit (6%), Oversized Fit (3%), and Loose Fit (0.02%).
The Most Popular Skirt and Dress Length in Australia Fashion Market
The most popular Skirts and Dress Lengths are Midi Length (77%), Maxi Length (22%), and Mini Length (2%).
The Most Popular Sleeve Length in Australia Fashion Market
The most popular Sleeve Length types featured in the Australian Market are Long Sleeve (59%), Short Sleeve (34%), and sleeveless (7%).
About Woven Insights
Woven Insights is a comprehensive market analytics solution that provides fashion brands with real-time access to retail market and consumer insights, sourced from over 70 million real shoppers and 20 million analyzed fashion products. Our platform helps brands track market trends, assess competitor performance, and refine product strategies with precision.
Woven Insights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.
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