A Data-Backed Look at Tommy Hilfiger’s 2025 Price Points and Category Insights
Price positioning tells a powerful story about brand strategy and consumer reach especially in fashion. We tapped into Woven Insights’ Market Insights module to analyze over 12,000 Tommy Hilfiger products listed from January to May 2025.
Our aim: break down Tommy Hilfiger’s price range, spotlight the top price points by category, and explore how products are distributed across pricing tiers.
Let’s dive in.
Overall Price Range For Tommy Hilfiger
Our analysis revealed that Tommy Hilfiger products largely fall within a defined price spectrum. The:
- Lowest price point: £5
- Highest price point: £45
Top Price Points Across Categories
Breaking down by category reveals where Tommy Hilfiger clusters its pricing. For example:
- In Top, the most common price point is £45 followed by £40, representing the largest concentration of items.
- For T-Shirt, the dominant price is around £45, indicating strong demand at that level.
- In Underwear, the top price point is £36.
These category-level price clusters give a clear view of Tommy Hilfiger’s pricing intentions balancing affordability with perceived value in key product segments.
Refer to the chart below for a side-by-side view of the top five price points per category and their product counts.
Price Band Distribution for Tommy Hilfiger
Across the full assortment, the combined value tops £950.6 thousand across 12,809 products.
We grouped prices into £40 intervals (e.g., £1–£40, £41–£80, etc.) for this analysis. The distribution shows that:
- The £1–£40 and £41–£80 band account for the highest volume of products, indicating strong demand for mid-access price items.
- Generally, As prices climb, the number of products decreases, illustrating Tommy Hilfiger’s selective premium positioning.
See the chart below for how inventory is spread across these price intervals.
Conclusion
The 2025 price analysis reinforces Tommy Hilfiger’s positioning as a brand that balances accessible everyday fashion with premium wardrobe investments. While a significant portion of inventory emphasizes mid-range pricing, the brand also maintains upscale offerings in clocks, outerwear, and signature collections.
For retailers and merchandisers, tracking price ranges and category-level distribution like this offers critical insight into competitive positioning and helps inform pricing, targeting, and inventory decisions with data-backed strategy.
About Woveninsights
Woveninsights is a comprehensive market analytics solution that provides fashion brands with real-time access to retail market and consumer insights, sourced from over 70 million real shoppers and 20 million analyzed fashion products. Our platform helps brands track market trends, assess competitor performance, and refine product strategies with precision.
Woveninsights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.
Click on the Book a demo button below to get started today.
