Adidas’s Top-Selling Fashion Categories in 2025
Adidas continues to shape the sportswear and athleisure market with products that resonate globally. To understand what’s driving demand in 2025, we analyzed over 44,000 Adidas products from January to June. This data-driven breakdown reveals the most in-demand product categories and the colors dominating Adidas’ assortment offering a clear view of where the brand’s focus lies and what’s capturing consumer attention this year.
The Most In-Demand Product Categories at Adidas
The most in-demand categories at Asos in the period of January to May 2025 are:
- Footwear
- Sneakers
- Activewear
- Shoes
The Most In-Demand Product Colors at Adidas
The most in-demand colors at Adidas in the period of January to May 2025 are:
- Black
- Blue
- White
- Grey
Conclusion
Adidas’ 2025 assortment shows a clear commitment to its performance-driven roots while catering to lifestyle and streetwear demand. Footwear remains the brand’s strongest asset, but the diversity within activewear signals a strategy to capture multiple consumer segments.
For brands and retailers, the takeaway is simple: tracking category and color demand in real time is essential to anticipating shifts in consumer interest and staying ahead of competitors. Tools like Woven Insights make it possible to move from guesswork to data-backed decisions.
About Woveninsights
Woveninsights is a comprehensive market analytics solution that provides fashion brands with real-time access to retail market and consumer insights, sourced from over 70 million real shoppers and 20 million analyzed fashion products. Our platform helps brands track market trends, assess competitor performance, and refine product strategies with precision.
Woveninsights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.
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