Alo Yoga Colour Trend: What Their Palette Reveals About the Brand
Color plays a crucial role in Alo Yoga’s design philosophy, blending performance with mindful style. We analyzed over 2,000 fashion products across leggings, tops, and athleisure to uncover the brand’s defining color trends.
While the research and analysis process would normally take months if done manually, Woven Insights makes real-time fashion market and consumer insights readily available to users at the click of a button.
Now, let's dive into the insights...
Trending Colours in Alo Yoga’s Collection
According to WovenInsights’ Market Insights Module, these are the dominant colors in the market in Alo Yoga’s Collection:
1. Black
2. Others (consisting of varieties of colors)
3. White
5. Espresso
Colour Distribution by Category Across Alo Yoga's Collection
Most Popular Colours in Alo Yoga Top Category
The most popular colors in Alo Yoga Top Category are: Black (23%), White (14%), Ivory (6%), Espresso (6%) and Dark Heather Grey (5%).
Most Popular Colours in Alo Yoga Bottom Category
The most popular colors in Alo Yoga Bottom Category are: Black (34%), Espresso (8%), Anthracite (5%), Navy (5%), and Ivory (5%).
Most Popular Colours in Alo Yoga Outerwear Category
The most popular colors in Alo Yoga Outerwear Category are: Black (29%), Ivory (10%), Espresso (9%), Dark Heather Grey (7%), and Bone (6%).
Most Popular Colours in Alo Yoga Activewear Category
The most popular colors in Alo Yoga Activewear Category are: Black (26%), Dark Heather Grey (11%), Espresso (6%), White (5%), and Navy (5%).
Most Popular Colours in Alo Yoga Hoodie Category
The most popular colors in Alo Yoga Hoodie Category are: Black (21%), Dark Heather Grey (13%), Espresso (8%), Ivory (6%), and Gravel (7%).
Alo Yoga’s Colour Palette Insights
Alo Yoga’s palette is anchored by Black, the top color across all categories, emphasizing its role as a wardrobe essential. Neutral tones like Espresso, Dark Heather Grey, Ivory, and White consistently complement the collection, reflecting the brand’s focus on versatile, stylish activewear. This balanced mix supports Alo Yoga’s blend of performance and everyday wear, creating cohesive looks across tops, bottoms, outerwear, and hoodies.
About WovenInsights
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