Key Fashion Trends from Amsterdam Fashion Week 2025

Amsterdam has always stood out for its rebellious fashion culture, one that thrives on subversive design, inclusivity, and sustainability. In our earlier piece on The Amsterdam Fashion Scene, we explored how the city’s style DNA is shaped by counterculture and community. At the just-concluded Amsterdam Fashion Week 2025, that spirit was once again on display, this time through a biannual showcase that placed sustainability, bold knitwear, streetwear, and experimental presentations firmly in the spotlight.

1. Sustainability as a Core Trend

Sustainability is no longer just a talking point at AFW, it’s a standard. This year’s edition integrated Copenhagen Fashion Week’s sustainability framework, aligning Amsterdam with Europe’s most eco-conscious fashion leaders.

• B.B. Wallace blurred fashion and lifestyle with a farm-based knitwear breakfast, merging tactile design with environmental awareness.
• Wandler x Solid Nature fused artisanal leather with vibrant stone displays, showing how eco-luxury can be innovative and desirable.
• Upcycling and material reuse, themes we’ve previously highlighted as central to Amsterdam’s creative ethos continue to shape the city’s design narrative.

2. Bold Knitwear and Comfort Reimagined

Amsterdam’s fashion has long embraced comfort, layering, and relaxed fits; something we identified in our earlier analysis of the city’s everyday style (Reference Previous Article). At AFW 2025, this was elevated through knitwear:

• Oversized sweaters and tactile wool garments became showstoppers.
• Knitwear was contextualized through experiences, as with Wallace’s show, making it both wearable and symbolic.
• Vibrant hues injected a playful edge, showing that comfort doesn’t have to mean understated.

3. Streetwear with Cultural Depth

Streetwear remains one of Amsterdam’s strongest contributions to global fashion. At AFW 2025:

• 11 PM Studio delivered sharp, tailored streetwear infused with raw urban energy.
• Daily Paper, a brand we previously noted for its cultural storytelling (Reference Previous Article), reinforced its role as a leader by weaving African heritage into contemporary streetwear.
• Baggy denim, oversized cargo pants, and layered outerwear underscored the city’s connection to skate and nightlife culture.

4. Experimental Presentations: Fashion as Experience

What sets AFW apart from other fashion weeks is its experimental approach to presentation. Rather than keeping fashion confined to runways, designers turned shows into immersive experiences:

• Camiel Fortgens staged his collection in a public park, turning ordinary spaces into artistic runways.
• Rotate transformed nightlife into fashion with its afterparty takeover.
• Bibi van der Velden launched her flagship boutique during the week, creating a retail-meets-art installation.

Conclusion: A City That Reinvents Fashion

As a biannual event, AFW is both a trendsetter and a cultural statement. The September 2025 edition set the tone for Spring/Summer 2026 by reaffirming what makes Amsterdam unique: its fearless blending of sustainability, storytelling, and experimentation.

The rebellious identity we explored in The Amsterdam Fashion Scene continues to evolve showing that while global capitals dominate luxury, Amsterdam is shaping the future of conceptual, sustainable, and culturally rooted fashion.

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