ASOS 2025 Product Breakdown: Trending Categories Revealed
ASOS continues to stand out in the fast-paced world of online fashion retail, known for its trend-forward styles and wide assortment. To understand what’s shaping its 2025 product direction, we analyzed over 100,000 ASOS fashion items using Woven Insights' Market Insights Module
In this article, we break down the leading trends, colors, and product features that defined the brand’s assortment over a six-month period offering a snapshot of what’s resonating most with its global audience.
The Most In-Demand Product Categories at ASOS
The most in-demand categories at Asos in the period of January to June 2025 are:
- Dress
- Bottom
- Footwear
- Top
Top Features Across Key Categories
Product features play a major role in Asos’s assortment strategy especially for shoppers prioritizing performance, comfort, and sustainability.
Here's a breakdown of the most common attributes we found in key categories, based on our analysis:
Top Features in the Top Category
The top features in this category are: Cotton (26%), Short Sleeve (13%), Crew Neck (12%), Long Sleeve (11%) and Polyester (7%)
Top Features in the Dress Category
The top features in this category are: Polyester (26%), Cotton (13%), Long Sleeve (10%), Sleeveless (9%), and V-Neck (8%)
Top Features in the Bottom Category
The top features in this category are: Cotton (39%), Polyester (19%), Drawstring (9%), Relaxed Fit (7%) and Regular Fit (7%)
Top Features in the Outerwear Category
The top features in this category are: Cotton (18%), Polyester (16%), Long Sleeve (15%), Oversized Fit (14%) and Regular Fit (14%)
The top features in the T-Shirt category are: Cotton (31%), Short Sleeve (23%), Crew Neck (22%), Oversized Fit (7%) and Regular Fit (5%)
About Woveninsights
Woveninsights is a comprehensive market analytics solution that provides fashion brands with real-time access to retail market and consumer insights, sourced from over 70 million real shoppers and 20 million analyzed fashion products. Our platform helps brands track market trends, assess competitor performance, and refine product strategies with precision.
Woveninsights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.
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