Bershka’s Best-Selling Product Categories: Insights From Woveninsights
Bershka’s growth with Gen Z shoppers comes from understanding exactly which categories to focus on and when to invest in them. That kind of insight is what makes all the difference.
Using Woveninsights, we analyzed more than 14,000 Bershka products across key categories to understand how the brand drives category performance and trend alignment.
The Most In-Demand Fashion Categories For Bershka
The most in-demand fashion categories for Bershka were:
- Bottoms
- Trousers
- Top
- Dresses
- Jeans
Using the Replenishment Insights feature, we can easily identify in-demand fashion categories, based on the rate at which products in those categories are being replenished upon selling out.
Why Category Clarity Is the New Growth Lever in Fashion
Instead of chasing variety, top fashion brands now concentrate their assortment strategy around data-backed winners. Here’s why this shift matters in 2025:
1. Increased Consumer Clarity
Too many options overwhelm shoppers. Focused category strategy makes it easier for consumers to understand the brand’s strengths and buy more confidently.
2. Operational Efficiency
Streamlining top-selling categories reduces excess inventory, improves margin, and simplifies production pipelines.
3. Trend Responsiveness
Fewer, more targeted categories allow faster reaction to trend shifts especially when those shifts are detected by tools like WovenInsights.
About Woveninsights
Woveninsights is a comprehensive market analytics solution that provides fashion brands with real-time access to retail market and consumer insights, sourced from over 70 million real shoppers and 20 million analyzed fashion products. Our platform helps brands track market trends, assess competitor performance, and refine product strategies with precision.
Woveninsights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.
Click on the Book a demo button below to get started today.
