Circular Fashion Retail Trends 2024

For this article, we analyzed more than 200,000 recycled fashion items from the global market to uncover the most popular colors, styles, and features, shedding light on the growing concept of circular fashion.

Muslimah Akinjole

• 3 min read
Circular Fashion Retail Trends 2024

Circular fashion, a concept gaining traction globally, emphasizes sustainability by extending the lifecycle of garments through recycling, repurposing, and responsible manufacturing. It is not just a trend but a transformative approach to reduce waste and promote eco-friendly practices in the fashion industry.

If you're new to this concept, check out our previous article, "The Circular Fashion Retail Industry" where we delve into its principles and impact on the environment and consumer choices.

For this article, we analyzed more than 200,000 recycled fashion items from the global market to uncover the most popular colors, styles, and features, shedding light on the growing concept of circular fashion.

Woven Insights dashboard displaying retail insights from 200k+ recycled fashion items
Using Woven Insights' Market Insights solution, you get easy access to colour, assortment, price and demand insights specific to the fashion industry.

While such research and analysis would traditionally take months if done manually, Woven Insights empowers users with real-time fashion market and consumer insights at the click of a button.

Now, let’s dive into the insights...

Here is a breakdown of the most popular colours in Circular fashion:

The most popular colours for recycled tops are Black (18%), Blue (13%), White (7%), Green (7%), and Grey (6%).

Source: Woven Insights

The most popular colours for recycled activewear are Black (24%), Multicolour (14%), Blue (13%), Grey (8%), Green (7%) and Purple (4%).

Woven Insights dashboard showing distribution of prints across recycled activewear
Source: Woven Insights

The most popular colours for recycled bottoms (shorts, pants and skirts) are Black (23%), Blue (15%), Grey (9%), Green (6%), and Navy (3%).

Woven Insights dashboard showing distribution of prints across recycled fashion bottoms
Source: Woven Insights

Overall, the most popular colours in Circular fashion are:

  • Black (31%)
  • Blue (15%)
  • Grey (10%)
  • Green (9%)

The results of this analysis further proves that Black is generally the most popular colour in fashion, across almost all categories and market segments. If you didn't know that, now you do (you're welcome).

Here is a breakdown of the most popular features of items that fall in this category:

The most popular print and pattern types featured in the Circular fashion category are Floral Print (43%), Tropical (21%), Embroidery (17%), Marble Print (7%), and Logo Print (3%).

Woven Insights dashboard showing distribution of prints across recycled fashion items
Source: Woven Insights

The most popular fit types featured in the circular fashion category are Regular Fit (42%), Relaxed Fit (35%), Oversized Fit (21%), Loose Fit (1%), and Slim Fit (0.66%).

Woven Insights dashboard showing distribution of fits and zip types across recycled fashion items
Source: Woven Insights

The most popular Zip types featured in the Circular Fashion category are standard coil (60%), concealed zip (23%), reverse coil zip (18%), plastic molded zip (6%).

About Woven Insights

Imagine if you had access to real-time fashion retail market and consumer insights, from more than 60 million real shoppers and millions of analyzed fashion items from global fashion brands.

That's basically what Woven Insights offers fashion brands, manufacturers and research teams of all sizes - with the best pricing in the industry.

Introducing Woven Insights

Woven Insights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.

Click on the Book a demo button at the top of your screen to get started today.