Demand Insights For Female Fashion
We analyzed over 6 million garments in the global female fashion market, including dresses, tops, and outerwear to identify the most in-demand colors, styles, and features shaping the industry.
Female fashion has always been a reflection of cultural shifts and personal expression. From the polished styles of the 1950s to the bold statements of the 1980s and the sleek minimalism of the 2000s, it has continuously reinvented itself.
Today, it effortlessly merges timeless elegance with contemporary trends, empowering women to express their unique identities.
We analyzed over 6 million garments in the global female fashion market, including dresses, tops, and outerwear to identify the most in-demand colors, styles, and features shaping the industry.
While traditional research and analysis methods could take months to deliver such insights, Woven Insights provides real-time fashion market and consumer data at the click of a button.
This article will highlight the most in-demand brands, categories, and colours offering a comprehensive overview of the female fashion retail landscape from a demand perspective.
The Most In-Demand Brands For Female Fashion
The most in-demand brands for female fashion were:
- Boohoo
- M&S Collection
- French Connection
- Boden
- Karl Lagerfield
Using Woven Insights' Market Insights module, we can identify the most in-demand brands using the Replenishment Analysis feature. This feature helps fashion businesses to identify in-demand brands, based on the rate at which their products are being replenished upon selling out.
The Most In-Demand Fashion Categories For Female Fashion
The most in-demand categories for female fashion were:
- Top
- Dress
- Bottoms
- Outerwear
- Plus Size
Using the Replenishment Insights feature, we can easily identify in-demand fashion categories, based on the rate at which products in those categories are being replenished upon selling out.
The Most In-Demand Colours In Female Fashion
Between January and December 2024, the most in-demand colours for Female fashion were:
- Black
- White
- Blue
- Green
- Pink
Using the Replenishment Insights feature, we can easily identify in-demand fashion colours, based on the rate at which products with those colours are being replenished upon selling out.
The Most In-Demand Features In Female Fashion
Between January and December 2024, the most in-demand features for Female fashion were:
- Cotton
- Long sleeve
- Regular fit
- Short sleeve
- Ribbed
Using the Replenishment Insights feature, we can easily identify in-demand fashion features, based on the rate at which products with those features are being replenished upon selling out.
About Woven Insights
Imagine if you had access to real-time in-depth fashion retail market and consumer insights, from more than 70 million real shoppers and 20+ million analyzed fashion items from global fashion brands.
That's basically what Woven Insights offers fashion brands, manufacturers and research teams of all sizes - with the best pricing in the industry.
Introducing Woven Insights
Woven Insights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.
Click on the Book a demo button below to get started today.
