Fashion Merchandising Insights For Sweden
Sweden’s fashion scene is a global benchmark for minimalist elegance and sustainability, making strategic merchandising essential for brand success. As consumer preferences evolve, seasonal demand fluctuates, and digital shopping accelerates, brands must leverage data-driven insights to stay competitive. The Swedish fashion market is projected to grow at a 6.90% CAGR from 2025 to 2029, reaching an estimated market volume of $3.95 billion by 2029.
To uncover key trends, we analyzed over 300,000 fashion items, identifying the most popular colors and features across different categories in the Swedish market.
The Most Popular Colors of Fashion Items in Sweden
Here is a breakdown of the most popular colors of some fashion items in Sweden for 2024:
What Are the Most Popular Colors for Tops in Sweden?
The most popular colors for Top in the Swedish fashion market are:
Black (29%), Winter White (19%), Grey (10%), Beige (10%),and Green (6%),.
What Are the Most Popular Colors for Outerwear in Sweden?
The most popular colors for outerwear in Swedish fashion market are:
Black (30%), Grey (13%), Beige (11%), Winter White (9), Green (8%), and Blue (6%).
What Are the Most Popular Colors for Bottom in Sweden?
The most popular colors for bottom in the Swedish fashion market are:
Black (29%), Grey (13%), Blue (12%), Beige (7%), and Green (6%).
What Are the Most Popular Colors for T-Shirt in Sweden?
The most popular colors for T-shirt in the Swedish fashion market are:
Black (31%), Winter White (24%), Grey (10%), Beige (8%), and Green (5%).
What Are the Most Popular Colors for Plus-Size in Sweden?
The most popular colors for Plus-size in the Swedish fashion market are:
Black (35%), Winter White (10%), Beige (8%), Green (7%), and Blue (6%).
What Are the Most Popular Colors Across Top Brands In Sweden?
The most popular colors across top brands in the Sweden includes Black, Blue, Grey and Purple
The Most Popular Features In Swedish Fashion Market
Here is a breakdown of the most popular features of items in Sweden:
The Most Popular Print types in Swedish Fashion Market
The most popular Print types featured in Swedish fashion market are Floral (39%), Striped (22%), Metallic (22%), Embroidery (40%), and Plain (2%).
The Most Popular Fit types in Sweden
The most popular Fit types featured in the Swedish fashion market are Oversized Fit (82%), Slim Fit (9%), Relaxed Fit (4%), Regular Fit (3%), and Loose Fit (2%).
The Most Popular Skirt and Dress Length in Swedish Fashion Market
The most popular Skirts and Dress Lengths are Maxi Length 36%), Mini Length (35%), and Midi Length (29%).
The Most Popular Sleeve Length in Swedish Fashion Market
The most popular Sleeve Length types featured in the Swedish Market are Short Sleeve (89%), Long Sleeve (10%), and sleeveless (2%).
About Woven Insights
Woven Insights is a comprehensive market analytics solution that provides fashion brands with real-time access to retail market and consumer insights, sourced from over 70 million real shoppers and 20 million analyzed fashion products. Our platform helps brands track market trends, assess competitor performance, and refine product strategies with precision.
Woven Insights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.
Click on the Book a demo button below to get started today.
