Feature Trends Across Superdry’s 2025 Categories
Superdry’s 2025 assortment reflects the brand’s signature mix of casualwear and performance-inspired fashion. Using Woveninsights’ Market Insights module, we analyzed more than 23000 products released between January and May 2025 to uncover which categories Superdry is prioritizing and the features that define its offering.
This data-driven view highlights where the brand is placing its biggest bets this year and how product features shape its identity in the competitive fashion landscape
Category Assortment Depth
One of the most important ways to evaluate a retailer’s product focus is by looking at assortment depth; the number of products within each category. The most prominent categories by volume include:
- Tops
- Outerwear
- Jacket
- Bottoms
- T-Shirt
This deep assortment ensures that Superdry can capture demand across multiple shopper segments while maintaining a strong position in fast-moving categories.
Distribution of Top Features by Category
What are the top features in Top Category?
The top features within this category are Cotton (33%), Relaxed Fit (19%), Short Sleeve (16%), Ribbed (14%).
What are the top features in Outerwear?
The top features within this category are Cotton (24%), Relaxed Fit (18%), Ribbed (17%), Polyester (11%).
What are the top features in T- Shirt?
The top features within this category are Cotton (35%), Short Sleeve (28%), Relaxed Fit (19%), Ribbed (10%).
What are the top features in Bottoms?
The top features within this category are Cotton (48%), Slim Fit (10%), Relaxed Fit (8%), Drawstring (8%).
What are the top features in Jacket?
The top features within this category are Recycled (26%), Polyester (15%), Relaxed (11%), Ribbed (10%).
About Woveninsights
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