How Market Analytics Can Reveal Untapped Consumer Demand
Discover how fashion brands use market analytics to uncover unmet demand, spotting growth opportunities and improving category performance.
In a saturated market, fashion brands often ask: Where can we still grow?
The answer lies in untapped consumer demand; needs or desires the brand isn’t fully meeting today. But spotting those opportunities takes more than instinct.
Today, brands are using market analytics and AI to surface hidden demand signals unlocking opportunities for category growth, better localization, and sharper assortment planning.
What Is Untapped Demand?
Untapped demand occurs when:
- Certain sizes or colors are missing in popular categories
- Fast-moving trends are under-represented in assortments
- Regional consumer preferences aren’t fully reflected in the buy
- Specific occasions e.g. weddings, travel lack product coverage
- Adjacent categories e.g. loungewear to activewear aren’t being explored
How Market Analytics Reveals Untapped Demand
Spotting Gaps in Category Coverage
Analytics tools track what’s trending and where product gaps exist—highlighting opportunities to expand or refine assortments.
Identifying Missed Size/Color Opportunities
SKU-level data shows where certain sizes or colorways consistently sell out indicating unmet demand worth chasing.
Surfacing Regional Demand Variations
Market analytics reveals geographic differences in demand helping brands localize product offerings more effectively.
Detecting Emerging Adjacent Categories
By monitoring cross-category trends, brands can identify new category opportunities aligned with core customer behavior.
Conclusion
Untapped demand is everywhere but often hidden beneath standard reporting.
Market analytics gives fashion brands the insight they need to find new opportunities whether it’s filling assortment gaps, localizing strategy, or entering adjacent markets.
About Woveninsights
Woveninsights is a comprehensive market analytics solution that provides fashion brands with real-time access to retail market and consumer insights, sourced from over 70 million real shoppers and 20 million analyzed fashion products. Our platform helps brands track market trends, assess competitor performance, and refine product strategies with precision.
Woveninsights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.
Click on the Book a demo button below to get started today.
