How To Identify Dominant Colours Across Fashion Brands And Categories
Learn how to identify dominant colors in fashion using Woven Insights' Market Insights Module. Discover how retailers and brands use color trends to optimize product assortments and drive sales.
Understanding color trends is crucial for retailers, apparel manufacturers, and merchandisers. The colors that dominate a particular category can provide valuable insights into consumer preferences and market demand. With Woven Insights' Market Insights Module, businesses can analyze the distribution of colors across retailers, enabling them to make data-driven decisions on product assortments and inventory planning.
In this article, I'll show you a step-by-step process of how you can use Woven Insights to get insights into the distribution of colors across different fashion brands and categories
For a full video walkthrough of this process, check out the video below
Step 1: Selecting the Location
To begin analyzing color distribution across different retailers, the first step is to select a specific market. In this case, we focus on the UK fashion market. By narrowing the analysis to a particular location, retailers and manufacturers can gain targeted insights into regional color trends.
Step 2: Choosing Retailers
Once the location is selected, the next step is to define which retailers to analyze. In this example, three UK-based retailers were chosen:
- Blue Vanilla
- Boden UK
- Dorothy Perkins
By selecting multiple retailers, Woven Insights allows users to compare color distributions across different brands and understand how each retailer tailors its product offerings.
Step 3: Selecting a Fashion Category
After defining the retailers, it’s important to focus on a specific fashion category to refine the insights. Here, we examine the dresses category. Selecting a category ensures that the color analysis remains relevant and actionable for brands that specialize in particular types of apparel.
Step 4: Analyzing Color Distribution
With the selections in place, users can now explore the color distribution data. Woven Insights presents a visual breakdown of dominant colors within the chosen category and retailers.
The analysis in this case reveals the following trends:
- Black is the most dominant color overall.
- Pink, blue, and green follow in popularity.
- Each retailer showcases different color preferences, with Dorothy Perkins favoring black, while Boden UK leans towards blue as the dominant shade.
Step 5: Exploring Sample Products
To gain a deeper understanding of how colors are incorporated into a retailer’s product line, users can hover over the displayed color data and view sample products. For example, clicking on pink under Dorothy Perkins reveals a specific dress in that color. This feature provides practical insights for brands looking to align their inventory with retailer preferences.
Key Insights for Fashion Professionals
Analyzing color distribution using Woven Insights offers several strategic advantages:
- Understand Market Preferences - Retailers can tailor their collections to match prevailing consumer color preferences.
- Optimize Inventory Planning - Manufacturers can anticipate demand for specific colors and adjust production accordingly.
- Enhance Retailer Partnerships - Brands partnering with retailers can align their offerings with the retailer’s dominant color trends to improve sell-through rates.
- Stay Competitive - By tracking competitors’ color strategies, fashion businesses can differentiate their product lines and capitalize on emerging trends.
Conclusion
Color plays a crucial role in fashion, influencing consumer buying decisions and shaping brand identities. Woven Insights’ Market Insights Module empowers fashion retailers, apparel manufacturers, and merchandisers with the data they need to make informed decisions about color trends. By leveraging real-time insights into dominant colors across brands and categories, businesses can refine their strategies, enhance their assortments, and stay ahead in the competitive fashion landscape.
About Woven Insights
Woven Insights is a comprehensive market analytics solution that provides fashion brands with real-time access to retail market and consumer insights, sourced from over 70 million real shoppers and 20 million analyzed fashion products. Our platform helps brands track market trends, assess competitor performance, and refine product strategies with precision.
Woven Insights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.
Ready to harness the power of AI for your brand? Click on the Book a demo button below to get started today and transform consumer sentiment into strategic advantage.
