How Woveninsights can help Merchandisers gain Market Intelligence

Muslimah Akinjole

• 1 min read

Merchandisers are at the heart of fashion retail, shaping assortments that balance consumer demand with business goals. Yet, the role has become more challenging than ever. Fast-changing trends, global competition, and rising sustainability expectations mean merchandisers must make smarter, faster decisions. Market intelligence is no longer optional, it’s essential. WovenInsights empowers merchandisers with the data they need to optimize assortments, reduce risk, and maximize profitability.

Why Market Intelligence Matters for Merchandisers

Successful merchandising requires clarity on:

  • Which categories are expanding or contracting across markets.
  • How consumer preferences are shifting in terms of features, colors, and fabrics.
  • Which assortments align with profitability and reduce markdown exposure.
  • How competitors are positioning their collections and replenishing key products.

Without reliable data, merchandisers risk misjudging demand, overstocking the wrong categories, or missing out on emerging trends. Strong market intelligence ensures decisions are evidence-based, not just intuition-driven.

How Woven Insights Supports Merchandisers

Assortment Optimization

Woven Insights provides visibility into market-wide category depth and feature trends. Merchandisers can see where assortments are oversaturated and where gaps exist. For example, if oversized outerwear is surging while cropped jackets are declining, the platform highlights this shift, enabling merchandisers to refine assortment strategies before the season peaks.

Feature-Level Insights

The platform breaks down product details — from colors and fabrics to fit and style attributes — helping merchandisers pinpoint what drives performance. This ensures assortments reflect real consumer demand rather than guesswork.

Competitive Benchmarking

By tracking competitor assortments and replenishments, Woven Insights enables merchandisers to benchmark their collections against market leaders. This helps them anticipate competitive moves and avoid being left behind in key categories.

Regional Market Intelligence

Consumer demand is rarely uniform. Woven Insights highlights regional variations, allowing merchandisers to localize assortments. For instance, a color trend performing well in North America may not resonate in Asia, and Woven Insights provides the evidence to guide these decisions.

Data-Backed Forecasting

With predictive analytics, Woven Insights identifies which products or features are likely to sustain demand and which may decline quickly. Merchandisers can use this foresight to reduce markdown risk, improve sell-through rates, and allocate budgets more effectively.

Conclusion

Merchandising in today’s volatile market requires precision and agility. Woven Insights equips merchandisers with actionable intelligence to optimize assortments, stay ahead of trends, and align with consumer expectations. By blending creativity with data, merchandisers can transform challenges into opportunities for growth.