Levi’s Top Colors for Denim in 2025: Jeans Palette Insights

Muslimah Akinjole

• 2 min read

Levi’s has long set the standard in denim balancing authenticity with evolution. In 2025, the brand continues to refine its jeans offering with a palette that reflects both consumer demand and market adaptability

Using Woveninsights’ Market Intelligence module, we analyzed over 6000 Levi’s denim products, Our goal: decode the brand’s top color trends and uncover what they signal about how consumers are shopping their jeans in 2025.

Levi’s denim color palette is grounded in wearability, versatility, and seasonless appeal. Across styles and fits, the most popular hues reflect both consumer familiarity and subtle innovation in tone.

According to Woveninsights’ analysis, the top-performing colors in Levi’s denim category are:

  1. Blue
  2. Others

Here is a breakdown of the most popular colours for denim items:

The most popular colors for jeans are: Blue (49%), Black (14%), Grey (4%) and Navy (3%)

The most popular colors for Bottoms are: Blue (49%), Black (14%), Grey (4%) and Navy (3%)

The most popular colors for Trousers are: Blue (56%), Black (15%), Grey (5%) and Navy (7%)

The most popular colors for Plus Size are: Blue (51%), Black (45%), Multi (2%) and Navy (0.94%)

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Woveninsights is a comprehensive market analytics solution that provides fashion brands with real-time access to retail market and consumer insights, sourced from over 70 million real shoppers and 20 million analyzed fashion products. Our platform helps brands track market trends, assess competitor performance, and refine product strategies with precision.

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