Lululemon’s 2025 Product Assortment: A Complete Breakdown
Lululemon’s rise from niche yoga brand to global activewear leader is no accident. In 2025, the company continues to evolve, blending performance gear with casual lifestyle pieces and fashion-forward drops.
To understand how the brand is shaping its assortment, we analyzed over 20,000 Lululemon products using Woven Insights’ Market Insights module, covering the period from January to April 2025.
The Most In-Demand Product Categories at Lululemon
The most in-demand categories at Lululemon in the period of january to April 2025 are:
- Activewear
- Bottom
- Pant
- Top
Top Features Across Key Categories
Product features play a major role in Lululemon’s assortment strategy especially for shoppers prioritizing performance, comfort, and sustainability.
Here's a breakdown of the most common attributes we found in key categories, based on our analysis:
Top Features in the Activewear Category
The top features in this category are: Breathable (20%), Quick-dry (16%), Stretch (16%), Sweat-wicking (13%) and Recycled fabric (10%)
Top Features in the Bottoms Category
The top features in this category are: Quick Dry (19%), Breathable (19%), Recycled fabric (15%), Stretch (14%), and Sweat-wicking (14%)
Top Features in the Pant Category
The top features in this category are: Breathable (22%), Stretch (19%), Quick Dry (17%), Sweat-wicking (12%) and Recycled fabric (11%)
Top Features in the Pant Category
The top features in this category are: Breathable (20%), Stretch (18%), Quick Dry (10%), Sweat-wicking (8%) and Long Sleeve (7%)
About Woveninsights
Woveninsights is a comprehensive market analytics solution that provides fashion brands with real-time access to retail market and consumer insights, sourced from over 70 million real shoppers and 20 million analyzed fashion products. Our platform helps brands track market trends, assess competitor performance, and refine product strategies with precision.
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