2024 Merchandising Insights for Footwear Industry
From athletic fields to high fashion, footwear, once designed solely for function, has transformed into a global symbol reflecting individual expression and cultural trends, now at the intersection of design innovation, technological advancements, and worldwide commerce.
We analyzed over 1 million footwear from the global fashion market to identify key trends. The analysis revealed the most popular colors, styles and features defining the footwear fashion category.
While the research and analysis process would normally take months if done manually, Woven Insights makes real-time fashion retail market and consumer insights readily available to users at the click of a button.
The Most Popular Colours in the Footwear Category
Here is a breakdown of the most popular colours for Footwear items:
What Are The Most Popular Colours For Shoes?
The most popular colours for Shoes are Black (33%), White (10%), Brown (5%), Grey (5%), and Blue (4%).
What Are The Most Popular Colours For Sandals?
The most popular Sandal colours are Black (27%), White (10%), Beige (6%), Brown (5%), and Pink (5%).
What Are The Most Popular Colours For Heels?
The most popular colours for heels category are Black (28%), White (8%), Silver (5%), Pink (4%), and Red (4%).
What Are The Most Popular Colours For Footwear Overall?
Across all fashion brands and retailers around the world, Black and white dominate the color palette with the third most popular color varying significantly.
This suggests that while there is a strong demand for neutral colors, there is also an opportunity for differentiation by offering a wider range of third colors.
The Most Popular Fashion Features in the Footwear Category
Here is a breakdown of the most popular features of items that fall in the Footwear category:
The Most Popular Print & Pattern types in Footwear
The most popular print and pattern types featured in the footwear category are Leather (36%), Rubber (14%), Suede (8%), Breathable (8%), and Lightweight (7%).
The Most Popular Fit Types in Footwear
The most popular season in the footwear category are Summer Time (40%), Winter Time (32%), Spring Time (24%), and Fall Time (8%).
About Woven Insights
Woven Insights is a comprehensive market analytics solution that provides fashion brands with real-time access to retail market and consumer insights, sourced from over 70 million real shoppers and 20 million analyzed fashion products. Our platform helps brands track market trends, assess competitor performance, and refine product strategies with precision.
Woven Insights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.
Click on the Book a demo button below to get started today.
