Merchandising Insights For Female Fashion
We analyzed over 6 million garments from the global female fashion market, to uncover the defining design trends shaping this category.
From casual streetwear to high-fashion runways, female fashion has become a dynamic force for self-expression and empowerment. Once defined by rigid norms, it now embraces innovation, inclusivity, and individuality, reflecting the evolving aspirations of women worldwide. The global women’s apparel market is currently valued at $930 billion and will cross the $1 trillion mark in 2027 underscoring its immense growth and influence.
We analyzed over 6,000,000 garments from the global female fashion market, including dresses, tops, and outerwear, to uncover the defining trends shaping this vibrant category. The analysis revealed the most popular colors, styles, and features that are captivating female consumers today
While the research and analysis process would normally take months if done manually, Woven Insights makes real-time fashion retail market and consumer insights readily available to users at the click of a button.
The Most Popular Colours in the Female Fashion Category
Here is a breakdown of the most popular colours in female fashion:
What Are The Most Popular Colours For Top in Female Fashion?
The most popular sweatshirt colours are Black (20%), White (12%), Multi (6%), Blue (6%), and Pink (5%).
What Are The Most Popular Colours For Dress In Female Fashion?
The most popular colours of dress in the female fashion are Black (21%), Multi (8%), White (7%), Blue (6%), and Pink (6%).
What Are The Most Popular Colours For Bottoms In Female Fashion?
The most popular colours of Bottoms in the female fashion are Black (23%), Blue (12%), Grey (7%), Green (4%) and White (4%).
What Are The Most Popular Colours For Plus Size In Female Fashion?
The most popular colours for plus size in female fashion are Black (26%), Multi (11%), Blue (6%), White (6%), and Green (5%).
What Are The Most Popular Colours For Outerwear In Female Fashion?
The most popular colours for outerwear are Black (21%), Grey (7%), Beige (6%), Blue (6%), and White (5%).
What Are The Most Popular Colours In Female Fashion overall?
Across all fashion brands and retailers around the world, Black dominate color in the color palette with the second most popular color varying significantly.
This suggests that while there is a strong demand for neutral colors, there is also an opportunity for differentiation by offering a wider range of other colors.
The Most Popular Fashion Features in the Female Fashion
Here is a breakdown of the most popular features of items in the female fashion:
The Most Popular Print & Pattern types in Female Fashion
The most popular print and pattern types featured in female fashion are Floral Print (41%), Plain (18%), Embroidery (15%), Metallic (11%), and Stripped (9%).
The Most Popular Fit Types in Female Fashion
The most popular fit types featured in the female fashion are Regular Fit (45%), Relaxed Fit (26%), Oversized Fit (24%), Slim Fit (5%), and Loose Fit (2%).
The Most Popular Zip Types in Female Fashion
The most popular Zip types featured in the female fashion are Standard Coil (48%), Concealed Zip (32%), Reverse Coil Zip (17%), and Water Resistant (9%).
About Woven Insights
Imagine if you had access to real-time fashion retail market and consumer insights, from more than 70 million real shoppers and millions of analyzed fashion items from global fashion brands.
That's basically what Woven Insights offers fashion brands, manufacturers and research teams of all sizes - with the best pricing in the industry.
Introducing Woven Insights
Woven Insights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.
