Merchandising Insights For Lingerie
Lingerie has come a long way from being a purely functional garment to a symbol of confidence, self-expression, and empowerment. Today, it is a multi-billion-dollar industry that continues to evolve with changing consumer preferences, technological advancements, and cultural shifts. In 2020, the global lingerie retail market was valued at approximately 42 billion U.S. dollars and it was forecast to reach a value of 78.66 billion U.S. dollars in 2027
We analyzed over 100,000 lingerie garments from the global market to uncover the defining trends shaping this category. The analysis revealed the most popular colors, styles, and features that are captivating consumers today.
While the research and analysis process would normally take months if done manually, Woven Insights makes real-time fashion retail market and consumer insights readily available to users at the click of a button.
The Most Popular Colours in the Lingerie Category
Here is a breakdown of the most popular colours in lingerie category:
What Are The Most Popular Colours For Lingerie?
The most popular lingerie colours are Black (24%), White (7%), Pink (6%), Red (6%) and Blue (5%).
What Are The Most Popular Colours For Bra In Lingerie?
The most popular colours of bra in the lingerie category are Black (22%), White (8%), Pink (6%), Red (5%), and Blue (5%).
What Are The Most Popular Colours For Underwear In Lingerie?
The most popular colours of underwear in the lingerie category are Black (16%), Pink (10%), Beige (9%), Red (7%) and Blue (7%).
What Are The Most Popular Colours For Panties In Lingerie?
The most popular colours for panties in lingerie category are Beige (16%), Pink (12%), Brown (11%), Red (8%), and Black (8%).
What Are The Most Popular Colours In Lingerie overall?
Across all fashion brands and retailers around the world, Black dominate color in the color palette with the second most popular color varying significantly.
This suggests that while there is a strong demand for neutral colors, there is also an opportunity for differentiation by offering a wider range of other colors.
The Most Popular Fashion Features in the Female Fashion
Here is a breakdown of the most popular features of items in the Lingerie category:
The Most Popular Print & Pattern types in Lingerie
The most popular print and pattern types featured in lingerie are Embroidery (61%), Floral Print (24%), Plain (13%), Stripped (2%), and Metallic (1%).
The Most Popular Fit Types in Lingerie
The most popular fit types featured in the lingerie category are Relaxed Fit (59%), Regular Fit (27%), Slim Fit (11%), Curved Fit (1%), and Oversized Fit (1%).
The Most Popular Silhouette Types in Female Fashion
The most popular silhouette featured in the Lingerie category are Pencil Silhouette (57%), Straight Silhouette (29%), and Flare Silhouette (14%).
About Woven Insights
Woven Insights is a comprehensive market analytics solution that provides fashion brands with real-time access to retail market and consumer insights, sourced from over 70 million real shoppers and 20 million analyzed fashion products. Our platform helps brands track market trends, assess competitor performance, and refine product strategies with precision.
Woven Insights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.
Click on the Book a demo button below to get started today.
