Merchandising Insights For Nightwear
The nightwear industry is undergoing a transformation, driven by rising consumer demand for comfort, versatility, and style. Valued $12.91 billion in 2023 and is anticipated to reach approximately $32.2 billion by 2033, growing at a CAGR of 9.7% between 2024 and 2033, the global market is expanding as loungewear and sleepwear continue to blur the lines between home and casual wear. With women’s nightwear accounting for 76% of global exports in 2023, brands are innovating with sustainable fabrics, multifunctional designs, and fashion-forward aesthetics. As the definition of nightwear evolves, it’s clear that this once-simple category is now a major player in the fashion industry.
We analyzed over 150,000 nightwear pieces to uncover the key trends in color and design features shaping the industry. From emerging color palettes to innovative details that enhance comfort and style, our insights reveal how nightwear is evolving to meet consumer preferences
While the research and analysis process would normally take months if done manually, Woven Insights makes real-time fashion retail market and consumer insights readily available to users at the click of a button.
The Most Popular Colours in the Nightwear Category
Here is a breakdown of the most popular colours for Nightwear items:
What Are The Most Popular Colours For Nightwear Fashion?
The most popular Nightwear colours are White (9%), Black (8%), Blue (7%), Pink (7%) and Multi (6%).
What Are The Most Popular Colours For Plus Size In Nightwear Fashion?
The most popular colours for Plus Size in Nightwear fashion are Black (20%), Multi (16%), Pink (11%), Red (7%), and White (5%) .
What Are The Most Popular Colours For Tops In Nightwear Fashion?
The most popular colours for Tops in the Nightwear fashion are Black (10%), Pink (8%), Blue (7%), Multi (7%), and Navy (6%).
What Are The Most Popular Colours For Nightwear In Girls Clothing?
The most popular colours for Nightwear in girls clothings are Pink (11%), Blue (9%), Multi (7%), Ivory (7%), and White (3%).
What Are The Most Popular Colours For Nightwear In Boys Clothing?
The most popular colours for Nightwear in Boys clothings are Blue (13%), Multi (6%), Grey (4%), Ivory (4%) and True Navy (4%).
What Are The Most Popular Colours In Nightwear Fashion overall?
Across all fashion brands and retailers around the world, Colours that dominate the colour palette are Multi color, Blue, Black and White.
The Most Popular Fashion Features in the Nightwear Fashion
Here is a breakdown of the most popular features of items in the Nightwear fashion:
The Most Popular Print & Pattern types in Nightwear Fashion
The most popular print and pattern types featured in Nightwear fashion are Floral Print (47%), Stripped (20%), Embroidery (20%), Plain (10%), and Metallic (11%).
The Most Popular Fit Types in Nightwear Fashion
The most popular fit types featured in the Nightwear fashion are Regular Fit (74%), Relaxed Fit (19%), Oversized Fit (5%), Loose Fit (1%). and Slim Fit (0.68%),
The Most Popular Neckline Types in Nightwear Fashion
The most popular Zip types featured in the Nightwear fashion are Wide leg Silhouette (54%), Flare Silhouette (35%), Straight Silhouette (12%)..
The Most Popular Neckline Types in Nightwear Fashion
The most popular Zip types featured in the Nightwear fashion are Standard Coil (48%), Concealed Zip (32%), Reverse Coil Zip (17%), and Water Resistant (9%).
About Woven Insights
Woven Insights is a comprehensive market analytics solution that provides fashion brands with real-time access to retail market and consumer insights, sourced from over 70 million real shoppers and 20 million analyzed fashion products. Our platform helps brands track market trends, assess competitor performance, and refine product strategies with precision.
Woven Insights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.
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