Missguided Price Analysis 2025: Price Range, Category Insights & Distribution Trends
Understanding price positioning is essential for fashion brands looking to remain competitive and meet customer expectations. Using Woveninsights’ Market Insights module, we analysed over 5,000 Missguided fashion items listed between January and May 2025 to uncover the brand’s overall price range, category-level price patterns, and price distribution trends.
This analysis reveals how Missguided strategically prices its products across different categories, the most common price points, and the proportion of products available within key price intervals.
Overall Price Range For Missguided
The analysis highlights the highest and lowest price points across Missguided’s assortment, providing a quick snapshot of the brand’s pricing boundaries.
- Lowest price point: £7.04
- Highest price point: £40.31
Category-Level Price Insights For Missguided
At the category level, the data highlights the top five price points for each major category, along with the quantity of products at each price. For example, in the Top category, the most common price point was £11.08, covering 258 products, while in the Skirt category, the leading price point was £17.12, with 84 items. In each category, the first listed price point represents the one with the highest number of products, making it a strong indicator of the brand’s targeted selling price for that category.
ee the chart below for a breakdown of the top five price points in each category, along with the total number of products at each price
This approach highlights which price levels dominate each category, giving insight into Missguided’s pricing strategy and target customer spending habits.
Price Distribution Across Products Category For Missguided
Missguided’s total assortment from January to May 2025 had a combined value of £98.1k across 5,501 products. For this analysis, we used a £50 price interval, creating bands such as £1–£50, £51–£100, £101–£150 and so on.
Higher price bands make up a much smaller share, highlighting Missguided’s strong focus on budget-conscious shoppers.
The number of items falling into each price band is shown in the chart below, giving a clear view of how Missguided’s assortment is distributed across different pricing tiers
Conclusion
Missguided’s 2025 pricing strategy reflects its commitment to accessible, trend-driven fashion, with most products clustered at lower price points. The dominance of specific price levels within each category suggests a deliberate approach to standardising pricing for better market positioning.
For fashion retailers, tracking overall price ranges, category-level patterns, and price distribution can help in benchmarking against competitors and making informed pricing decisions.
About Woveninsights
Woveninsights is a comprehensive market analytics solution that provides fashion brands with real-time access to retail market and consumer insights, sourced from over 70 million real shoppers and 20 million analyzed fashion products. Our platform helps brands track market trends, assess competitor performance, and refine product strategies with precision.
Woveninsights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.
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