Leveraging Fashion Trends For Apparel Design

In this article, we explore insights from fashion experts, designers, and technology, and the impact they have on present, and upcoming trends in fashion design.

Demand Forecasting For Fashion Businesses

Demand forecasting in fashion is like predicting the weather - except instead of atmospheric pressure and wind patterns, you're analyzing social media trends, consumer behavior, historical sales data, and countless other variables that influence purchasing decisions.

Fashion Featured

The Milan Fashion Week SS25 Report

This report draws on runway imagery and fashion house collections, with over 30 designers and 2,000 outfits tracked from Milan Fashion Week SS25.

Fashion

The London Fashion Week SS25 Report

We analyzed over 1,300 fashion runway pieces to examine color trends, design elements and key clothing categories that defined the London Fashion Week SS25

competitive analysis

A Detailed Guide To Competitive Analysis In Fashion

In this article, we will be highlighting the different forms of competitive analysis fashion businesses can carry out, and providing a detailed guide on what these analyses entail.

Quizzes

QUIZ: Can You Identify These Fashion Brands by Their Logos?

How well do you know your fashion brands? Can you identify their logos?

Fashion Featured

The New York Fashion Week SS25 Report

In this report, we explore the color trends, design elements, and key clothing categories that defined the runways of September's New York Fashion Week SS25.

Quizzes

QUIZ: How Well Do You Know Your Fashion History?

Test your fashion IQ - see how well you know the iconic trends and designers that shaped modern fashion!

Fashion

An Overview Of The Amsterdam Fashion Scene

How does a city foster a rebellious, anti-establishment aesthetic while promoting inclusivity, sustainability, and self-expression? Let's explore Amsterdam's fashion scene together!

market research

Key Fashion Terms: Definitions and Research Applications

Understanding specific terminology is crucial for accurate analysis and interpretation of industry trends and consumer behavior in fashion-related research.

Retail

UK Summer 2024: Fashion Retail Shopping Trends

This article provides an overview of the UK Summer Fashion retail landscape from a demand perspective, powered by Woven Insights.

Retail

A Peek At The Australian Fashion Retail Market

This article provides a a breakdown of the Product Assortment Depth of some of the leading fashion brands in Australia.

market research

A Glimpse At The Copenhagen Fashion Market

Copenhagen is making waves in the global fashion scene with its unique blend of sustainability, innovation, and minimalist style. What makes Copenhagen Fashion special?

consumer insights

Leveraging Fashion Retail Insights for Strategic Product Launches

In this article, we will explore the role of fashion consumer, retail, and competitive insights in creating compelling fashion collections.

Retail

UK Fashion Retail Insights: Top Brands, Categories, and Colors of H1 2024

This article will highlight the most in-demand brands, categories, and colors from the first half of the year - providing a comprehensive overview of the UK fashion retail landscape from a demand perspective, powered by Woven Insights.

Retail

Woven Insights: Enhancing Fashion Retail With Location-Based Market Insights

In this article, we explore how to get fashion retail market insights across different locations or regions.

consumer insights

Get Valuable Insights From Over 60 Million Fashion Shoppers

Imagine having access to insights from over 60 million real shoppers from the world’s leading fashion brands, all analysed and compiled for you...

market research

What Are The Most Popular Colours in Fashion?

Black is the most popular colour in the Fashion industry. But is it though? How do we know? Do we even know? Let's find out.

Will Consumers Buy Every Trend They See At Paris Fashion Week?

Do these trends and features from Fashion Week designers influence market trends, or are the consumers are completely in control?

Retail

Reducing Overproduction in Fashion with Data-Driven Insights

The fine line between meeting demand and avoiding excess inventory can often make or break a fashion brand. Here's how data-driven insights can help fashion brands navigate it profitably.

market research

Top Retail Market Analytics Solutions In Fashion

Walk through the essential features of fashion-specific analytics solutions in this article, and identify the top tools in the market.

Does The MET Gala Matter in Real Life? Here’s What The Data Says

Does the spectacle on the steps of the Met Gala truly translate to tangible trends in mainstream fashion retail? Let's find out

Retail

Enhancing Fashion Merchandising With Data-Driven Insights

Discover the impact of a data-driven approach on fashion merchandising, for increased customer satisfaction and business success.

consumer insights

Customer Perception and Feedback In Fashion

"What do fashion shoppers want?" Discover how the answers empower the most successful fashion businesses in building their design, production, and retail strategies.

consumer insights

Beyond The Stars: Valuable Insights In Customer Feedback

In this piece, we break free from the limitation of star ratings, and delve into the world of written customer reviews, where a treasure trove of valuable information awaits businesses.