Shein 2025 Product Insights: Category Depth and Feature Analysis
SHEIN has become one of the most talked-about fashion retailers globally, known for its massive assortment and fast-moving trends. To better understand what drives its 2025 product strategy, we turned to Woven Insights’ Market Insights module. By analyzing 11,000 fashion items listed between January and May 2025, we uncovered how Shein structures its assortment across categories and which product features dominate its collections.
This analysis provides a clear picture of the areas where Shein is doubling down, offering a data-backed perspective on how the brand balances trend-driven variety with customer demand.
Category Assortment Depth
One of the most important ways to evaluate a retailer’s product focus is by looking at assortment depth; the number of products within each category. The most prominent categories by volume include:
- Tops
- Plus Size
- Bottoms
- T-Shirt
- Footwear
This deep assortment ensures that Shein can capture demand across multiple shopper segments while maintaining a strong position in fast-moving categories.
Overall Feature Breakdown
Beyond categories, features give us an insight into what design elements and materials Shein emphasizes most in 2025.
Top features include:
- Knitted
- Short Sleeve
- Long Sleeve
- Leather
Distribution of Top Features by Feature Group
What are the top features in Print And Pattern?
The top features within this category are Floral Print (55%), Striped (19%), Embroidery (15%), Metallic (6%), .
What are the top features in Fit?
The top features within this category are Loose Fit (48%), Slim Fit (25%), Relaxed Fit (11%), Regular Fit (9%), Oversized Fit (7%) .
What are the top features in Neckline?
The top features within this category are V-Neck (89%), Crew Neck (12%), Collar (0.18%).
What are the top features in Skirt And Dress Length?
The top features within this category are Mini Length (45%), Maxi Length (30%), Midi Length (25%).
What are the top features in Sleeve Length?
The top features within this category are Short Sleeve (45%), Long Sleeve (36%), Sleeveless (19%).
About Woveninsights
Woveninsights is a comprehensive market analytics solution that provides fashion brands with real-time access to retail market and consumer insights, sourced from over 70 million real shoppers and 20 million analyzed fashion products. Our platform helps brands track market trends, assess competitor performance, and refine product strategies with precision.
Woveninsights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.
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