Swimwear Demand Insights 2024

The Swimwear industry is witnessing a shift towards more inclusive sizing, eco-conscious materials, and innovative designs that blend fashion with comfort. This change is further fueled by social media and digital platforms, amplifying consumer voices and accelerating demand for swimwear that speaks to a wider range of body types, lifestyles, and personal styles.

As retailers race to meet this evolving demand, data-driven tools have become essential for tracking market shifts, predicting trends, and ensuring that collections align with consumer preferences.

Using Woven Insights' Market Insights module, we analyzed over 200,000 swimwear items including bikinis to identify the most in-demand brands, categories, and colors within the swimwear sector by examining real-time market data.

In this article, we’ll explore the most in-demand brands, categories, and colors of the season, providing insights into the key factors driving the swimwear fashion landscape and what retailers need to know to stay ahead.

The Most In-Demand Brands For Swimwear Fashion

Between January and November 2024, the most in-demand brands for swimwear fashion (bikini included) were:

1. Boohoo
2. M & S Collection
3. Shein
4. Karl Lagerfield
5. Yours

Using Woven Insights' Market Insights module, we can identify the most in-demand brands using the Replenishment Analysis feature. This feature helps fashion businesses to identify in-demand brands, based on the rate at which their products are being replenished upon selling out.

The Most In-Demand Fashion Categories For Swimwear Fashion

Between January and November 2024, the most in-demand fashion categories for swimwear fashion were:

1. Plus-size
2. Bottoms
3. Underwear
4. Girl's clothes
5. Boy's Clothes

Using the Replenishment Insights feature, we can easily identify in-demand fashion categories, based on the rate at which products in those categories are being replenished upon selling out.

The Most In-Demand Features For Swimwear Fashion

Between January and November 2024, the most in-demand fashion features for swimwear were:

1. Stretch
2. Polyester
3. Nylon
4. Quick Dry
5. Recycled

Using Woven Insights' Market Insights module, we can identify the most in-demand features using the Replenishment Analysis feature. This feature helps fashion businesses to identify in-demand features, based on the rate at which products with those features are being replenished upon selling out.

The Most In-Demand Colours For Swimwear Fashion

Between January and November 2024, the most in-demand fashion colours for swimwear fashion were:

1. Black
2. Blue
3. Green
4. White
5. Pink

Using Woven Insights' Market Insights module, we can identify the most in-demand colours using the Replenishment Analysis feature. This feature helps fashion businesses to identify in-demand colours, based on the rate at which products with those colours are being replenished upon selling out.

Key Takeaways and Insights

Understanding these trends is crucial for fashion retailers aiming to optimize their inventory, tailor their marketing strategies, and meet consumer demand more effectively. Here are the key takeaways and strategic insights from the data:

1. Brand Strategies Drive Market Positioning
   Top brands like Boohoo and M&S Collection succeed by aligning with consumer needs, emphasizing affordability and curating collections that cater to a wide audience.
2. Category Expansion Offers Growth Potential
   The demand for plus-size highlights untapped opportunities. Brands that diversify their offerings to serve this category can expand their market share.
3. Color Choices Reflect Dual Appeal
   A mix of classic (black, white) and vibrant (blue, green, pink) colors caters to consumers seeking both timeless elegance and playful energy in their swimwear.
4. Data-Driven Decisions Are Key
   Leveraging insights from tools like Woven Insights enables brands to identify high-demand products, optimize inventory, and stay agile in a competitive market.

About Woven Insights

Imagine if you had access to real-time fashion retail market and consumer insights, from more than 60 million real shoppers and millions of analyzed fashion items from global fashion brands.

That's basically what Woven Insights offers fashion brands, manufacturers and research teams of all sizes - with the best pricing in the industry.

Woven Insights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.

Click on the Book a demo button at the top of your screen to get started today.