2024 Swimwear Fashion Retail Trends
We analyzed over 200,000 swimwear items including bikinis, from the global fashion market to identify the most popular colors, styles and features defining swimwear fashion category.
The swimwear retail industry continues to grow, driven by evolving consumer preferences and a rising interest in versatile, stylish beachwear. In 2022, the global swimwear market was valued at $19.8 billion, with projections to reach $30.9 billion by 2032.
Brands are innovating with styles that cater to diverse body types and multifunctional designs suited for both beach and casual settings.
We analyzed over 200,000 swimwear items including bikinis, from the global fashion market to identify key trends. The analysis revealed the most popular colors, styles and features defining swimwear fashion category.
While the research and analysis process would normally take months if done manually, Woven Insights makes real-time fashion retail market and consumer insights readily available to users at the click of a button.
Now, let's dive into the insights...
The Most Popular Colours in the Swimwear Category
Here is a breakdown of the most popular colours for Swimwear items:
What Are The Most Popular Colours For Swimwear?
The most popular colours for Swimwear are Black (17%), Multicolour (13%), Blue (8%), Pink (6%) and White (5%).
What Are The Most Popular Colours For Plus size Swimwear?
The most popular colours for Activewear tops are Black (28%), Multi (23%), Blue (6%), Pink (6%) and Green (5%).
What Are The Most Popular Colours For Swimwear Bottoms?
The most popular colours for Swimwear bottoms are Black (21%), Blue (7%), Multicolour (6%), White (6%), and Green (5%).
What Are The Most Popular Colours In Girls Clothes Swimwear?
Overall, the most popular colours in Girls Clothes in the Swimwear category are Multi (13%), Blue (12%), Pink (11%), Black (6%), Ivory (5%) and Green (3%).
What Are The Most Popular Colours In Bikinis?
The most popular Bikini colours are Black (13%), White (7%), Pink (5%), Red (4%) and Brown (4%)
The results of this analysis further proves that Black is generally the most popular colour in fashion, across almost every category and market segment.
The Most Popular Features In Swimwear
Here is a breakdown of the most popular features of items that fall in the Swimwear category:
The Most Popular Print & Pattern types in Swimwear Fashion
The most popular print and pattern types featured in the Swimwear fashion category are Floral Print (39%), Plain (31%), Tropical (12%), Striped (9%) and Metallic (1%).
The Most Popular Fit Types in Swimwear Fashion
The most popular fit types featured in the Swimwear fashion category are Regular Fit (57%), Relaxed Fit (30%), Oversized Fit (9%), Slim Fit (2%), and Loose Fit (0.65%).
The Most Popular Season for Swimwear Fashion
Summer dominates as the peak season for swimwear fashion, accounting for a remarkable 97% of popularity while spring and winter follow distantly at just 1% each.
The Most Popular Neckline Types In Swimwear Fashion
The most popular Neckline types featured in the Swimwear category are V-neck (87%), Halter Neck (5%), Scoop Neck (4%), One Shoulder (1%) and Plunging Neckine (0.98%).
About Woven Insights
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